Digital Brand Management
WEBNIC digital brand management services (DBM) enable enterprises to manage, monitor, and build brand equity in the digital world. WEBNIC helps top Asian companies such as Petronas and AirAsia consolidate and manage their domain name portfolios to build trust in their products and services online.
Why the need for DBM?
Simply because proactively acquiring major brand assets is more practical and profitable than litigating or recovering when infringement occurs.
Risks of identity theft
Real world challenges
Traffic diverters register brand name or variants to redirect traffic to PPC sites or lure visitors into divulging sensitive information (phishing)
Speculators monitor domains, hoping they expire, register and sell back to you
Speculators register variants, sell back to you
People with malicious intent or competitors register similar domain name to spread false information that can damage your reputation
People with no malicious intent, but coincidently register the domain name you desire
All currently registered domain names (products, services, trademarks, brands)
Variations, misspellings
Upcoming products and services
Location / geographical coverage
Restrictions on country code domain registrations
New domain name launches (gTLD, ccTLD, sTLD, IDN)
Benefits
Avoid unnecessary loss of assets due to carelessness or ignorance
Avoid threats related to identity theft and infringements
Ensure your main communication and revenue channels are risk-free
Cost of infringement, lost revenue, customer dissatisfaction, legal expenses, etc. is very high
Digital brand management services
Register all gTLDs, ccTLDs, sTLDS * and IDNs
Consolidate multiple domain name portfolios into a single portfolio
Secure web-based admin console with full domain registration and management capabilities
WEBNIC can be designated admin and billing contact for smooth and safe renewals
Be first in line to register your brands and trademarks during launches of new TLDs to ensure no “leakage”
Recover lost domains through domain brokerage services
Make big profits by reselling
domain names, search engine
marketing and other solutions. Learn more about our Premier Partner
Program.
