Verified Mark Certificate (VMCS) Adoption Grows, Increasing Digital Trust in Email Inboxes 1

Verified Mark Certificate (VMCS) Adoption Grows, Increasing Digital Trust in Email Inboxes

VMCs Now Supported by More Email Service Providers, Expanded Trademark Options

Standing out in the inbox is more difficult than ever, as email marketers are keenly aware. With Verified Mark Certificates (VMCs),  marketers can use their trademarked logo as a visual branding element within the email inbox — prior to a click through. Not surprisingly, we’re seeing the adoption of VMCs expand, with new Email Service Providers (ESPs) like Apple using it and additional trademark options approved for VMC, moving closer to a world where customers can see your logo in every email sent.

VMCs, a part of the Brand Indicators for Message Identification (BIMI) initiative, were launched in July 2021, and since then companies from all over the world have used VMCs to showcase their brand consistency in every email opened by their subscribers, making their brand appear front and center, even before the email is opened.

Additional ESPs adopting VMCs

Verified Mark Certificate (VMCS) Adoption Grows, Increasing Digital Trust in Email Inboxes 2

With the release of iOS 16 and Mac OS Ventura,  Apple is now showing VMCs  to emails addressed to iCloud and “.me” email addresses.  Apple is investing in increasing customer trust across their products, and as VMCs are a key way to demonstrate digital trust in the inbox, adding support for VMC just makes sense. Now with Apple, .me and Gmail, VMCs are reaching more inboxes than ever before, becoming a standard for email and leading other ESPs to start adopting VMCs.

Shortly after Apple’s announcement, a French email provider ( LePoste ) also started showing VMCs. Additionally, Yahoo is reportedly showing VMCs on its desktop version, and we expect their mobile client will follow shortly. The BIMI group keeps an updated list of mailboxes that support BIMI and VMCs on this page, which we expect to continually evolve as adoption for VMCs continues to expand.

This adoption of VMCs by global ESPs shows that providers believe in the value that VMCs provide and the strong authentication behind their issuance. Prior to issuance, each VMC undergoes the highest standard of validation, including confirmation of the domain, the applicant and their company, followed by proof of their right to use the trademark. The applicant validation includes a video call as well as a check to make sure they are authorized by the company to request the VMC. These stringent checks help ensure the VMC, the company and the domain are all tied together, adding assurance to the end user’s authentication of the email. Coupled with an enforced DMARC policy, VMCs provide visual authentication of the email origin.

Ensure digital trust in the inbox

Verified Mark Certificate (VMCS) Adoption Grows, Increasing Digital Trust in Email Inboxes 3

This is an exciting time for email marketing, and by using a VMC, your customers will see your logo in every email sent in a consistent manner and with strong security behind it. These milestones show momentum towards a greater adoption of VMC that will ultimately increase digital trust in email inboxes.

About WebNIC

WebNIC operates a digital reseller platform covering primarily domain name registration for over 700 TLDs, web security services, email and cloud services. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000 active resellers in over 70 countries. With over 20 years’ experience, we accelerate our partner’s growth through a robust platform, attentive support and wholesale pricing. To join us and become a reseller, live chat with us or email us at [email protected].

DigiCert VMC Webinar & ICANN75 Post-Event Recap 4

DigiCert VMC Webinar & ICANN75 Post-Event Recap

We organised a webinar event and attended ICANN75, which got us looking back and thinking about the domain industry.

Event 1

DigiCert Verified Mark Certificate (VMC) Webinar

DigiCert VMC Webinar & ICANN75 Post-Event Recap 5

We did a webinar on 6 September 2022 and we were excited to share news and insights about VMC for email security with our partners. VMC confirms a brand complies with DMARC email standards, and that messages sent by the brand are legitimate and sent from secured email domains. It enables users to see verified brand logo, even before they open an email, rather than seeing initials only in their inbox. It is a great for better visibility, better email security, better open rates and better user experiences.

For more info about DigiCert VMC, click here.

To view our webinar recording, click here.

Recapping on the event’s experiences, our General Manager Miss Ebbie shared her post-event thoughts regarding the domain industry and SSL:

”Looking back on 18 years ago, the emergence of the Internet had transformed the consumption pattern to e-commerce. Back then, there was a boom in the market where offline brick-and-mortar stores and e-commerce were complementing each other. The year was also the most prosperous era of hosting services.

With the technological evolution of the Internet industry, e-commerce sales have gradually shifted to social media and online platform sales. Consumers have begun to patron on major platforms and the consumption patterns have shifted from TV commercials to live broadcasts.

It has been 22 years since the establishment of WebNIC in 2000 and the more than two-decade of hard work has also laid a solid foundation. WebNIC ranks among the world’s top registrars and remains the number one domain registrar in Asia. At the same time, it took us four years to operate firmly as a Digicert MDRT agent and become a platinum agent.

When WebNIC’s domain name registrations exceeded 3 million a few years ago, I asked myself, how far can the domain name industry go or advance, and how long will it take WebNIC to attain another peak.

Being a part of the webinar hosted by DigiCert and WebNIC on September 6th, it allowed us to see the trend of the Internet industry for the next 10 years. It does indeed coincide with the direction set by WebNIC and has made us more determined.

I am still optimistic about the prospect of the domain name industry. The reason is simple, because domain names are the foundation of the Internet industry.

DigiCert is a world-renowned network security product company and it is also committed to researching and developing security products as well as maximizing the market of network products. DigiCert is the leader of SSL – formerly known as SSL, now known as VMC. The research and development of these new products are always based on the domain name.

Now, this foundation has evolved into another level. From e-commerce 20 years ago, it has transited to the era of digital brand protection and management. Online fraud is rampant nowadays and the public is always confused by fake brands on the Internet. How should we respond to these problems?

Whenever we mention brand protection, we tend to think about the traditional trademark registration. However, trademark registration has its regional restrictions and the threshold is relatively high.

The digitalization of brand protection is an inevitable trend, while at the same time this trend is always based on domain names. Therefore, the change in consumption patterns does not mean that domain names will be eliminated. On the contrary, it has moved towards a more professional development.

What we need to figure out amongst ourselves is, in the face of such a trend are we ready and have we achieved a high level of competency and professionalism.

Event 2

DigiCert VMC Webinar & ICANN75 Post-Event Recap 6

ICANN75 was held in Kuala Lumpur Convention Centre from 17 to 22 September 2022. The event has been a fruitful one for us at WebNIC, because we were able to meet up with various domain industry partners to catch up with each other after the lockdown. We exchanged precious thoughts and insights with each other, and the event also allowed us to improve our knowledge and identify the future trend of the domain industry.

During the event, we managed to meet up with representatives from iQ Global, Identity Digital, .id domain, .blog domain, .love domain, .cloud domain, .org domain, as well as .icu domain. The meeting sessions with them were rewarding, and we had a great time chatting with them.

We discussed about issues regarding the domain industry such as how to increase registrations, marketing approaches, abuse controls, partnerships and many more other topics. The discussions helped us to identify the current trend that is happening in the domain industry, and this has helped us greatly in improving our services to our valued partners. We would like to thank you all who joined us for discussions, and we look forward to having more sessions like these with more people in the domain industry.

DigiCert VMC Webinar & ICANN75 Post-Event Recap 7

Our CEO, TK Tan was also invited to speak as a panelist in one of the ICANN meetings. He touched on the recent trends, challenges and opportunities of the domain industry during the session.

TK mentioned that there have been many mergers and acquisitions in the domain industry, and many big players have been consolidating and merging with smaller players. 

TK also shared that the pandemic did indeed help to grow the adoption of the Internet in 2020, as high as 3 times compared to previous records, especially in the ecommerce industry. However, the trend has come down in 2021, and it slowed down in 2022.

TK went on to mention that in terms of domain name registrations, there was not really a big jump in number, even for ecommerce industry giant Shopify. The reason was partly because many people chose to start their ecommerce shops using marketplace platforms or social media. He also said that nonetheless, the growth of the domain name registrations was there and ecommerce is the trend now.

The panelists, including TK also touched on the future challenges of the domain industry. It is unavoidable that increased compliance with laws and policies around the world will pose many new challenges, and industry players will need to make sure to keep themselves updated always. The ICANN Registrar Stakeholder Group (RSG) is a group of players who will address the challenges and communicate with everyone on how to navigate the new landscape of the domain industry.

Last but not least, TK shared his views on the market growth prospects and potential for the domain industry. He said that in Asia Pacific, there are still some countries which are underserved, and these countries are pockets of opportunities. There are many young populations coming up in these countries with ideas and startups. Registrars can seek business opportunities among them.

He also mentioned about new technologies such as Web3, which might be confusing and challenging. Therefore, he encouraged all aspiring registrars in the session to join ICANN, which will help any registrars in compliance issues, as well as navigating the challenges that registrars may face.

WebNIC Office Visit & Putrajaya Tour

We also hosted our partners for an office visit, as well as joining us on a short tour of Putrajaya, the governing administrative centre of Malaysia. The office visit was fun and we had fun interacting with each other.

DigiCert VMC Webinar & ICANN75 Post-Event Recap 8
DigiCert VMC Webinar & ICANN75 Post-Event Recap 9
DigiCert VMC Webinar & ICANN75 Post-Event Recap 10

The sightseeing trip was amazing and we had a great time taking in the views of the beautiful buildings in Putrajaya, as well as the remarkable landscape. The trip ended with a pleasant buffet dinner in Movenpick Hotel, a 5-star hotel near Kuala Lumpur International Airport.

DigiCert VMC Webinar & ICANN75 Post-Event Recap 11

About WebNIC

WebNIC operates a digital reseller platform covering primarily domain name registration for over 700 TLDs, web security services, email and cloud services. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000 active resellers in over 70 countries. With over 20 years’ experience, we accelerate our partner’s growth through a robust platform, attentive support and wholesale pricing. To join us and become a reseller, live chat with us or email us at [email protected].

Generate income with WebNIC's Marketing Affiliate Program 12

Generate income with WebNIC’s Marketing Affiliate Program

Generate income with WebNIC’s Marketing Affiliate Program

We have launched a special program to help you, our valued partners, to build an extra source of income for your businesses. The program is called WebNIC Marketing Affiliate Program, and we want to assist you to generate more income to help your business grow!

The program is designed with you in mind to help your business market your services and products more conveniently with our help, while at the same time also generate income for your marketing efforts. Regardless of whether your efforts result in increased sales revenue or not, the program will still reward your efforts for completing certain requirements, and you will be able to claim the rewards. It’s just that easy!


Generate income with WebNIC's Marketing Affiliate Program 13

How does WebNIC Marketing Affiliate work?

The concept behind the program is very simple and straightforward. It helps you to take full advantage of your website and online presence to create marketing opportunities for your business. The main idea is to encourage you to convert your website spaces into an income generating space. Make the most of your website spaces and use them as marketing opportunities!

In case you are wondering how to do so, here’s how to do it:

Design some beautiful and eye-catching advertising banners and put them in these spaces! These banners not only serve as great ways to make your website more attractive, they are also able to serve marketing purposes by attracting the attention of your website visitors to your ongoing hottest deals and promotions! In addition, you can also use these banners for your other online presence such as social media, email list, customer portal etc.

You might think it is too troublesome to design and make banners, and so this is where our WebNIC Marketing Affiliate Program comes in. Our creative team will help you to do the heavy lifting of creating marketing banners. We prepare done-for-you banners and all you need to do is just download them and set them up on your website where you see fit!

With just a few clicks, you can easily get started marketing your products and services with beautiful banners, while also get income from doing so, even if there are no sales. That’s because once you join the campaigns in our WebNIC Marketing Affiliate Program and completed the campaign objectives, you will get rewards.

Psst! Most of the campaigns just require that you put up the banner for a set duration only, and you instantly qualify to claim rewards after that. Isn’t that awesome?


Generate income with WebNIC's Marketing Affiliate Program 14

How to join WebNIC Marketing Affiliate?

We welcome all of our existing partners to come and join this program! All you need to do is simply visit and register for an account. You only need to provide your WebNIC Reseller ID to us and fill up a few details. Once we cross checked with our system and verified that you are one of our partners, your account will be created immediately!

If you are not our partner yet, don’t worry as you can sign up as a WebNIC partner here and then proceed to create an account at WebNIC Marketing Affiliate.


Generate income with WebNIC's Marketing Affiliate Program 15

The Benefits of Joining WebNIC Marketing Affiliate

Claim campaign rewards in cash
The great benefit of joining is that you can choose PayPal to receive cash as the rewards for the campaigns you joined! Complete the campaign requirements and enjoy flexibility in choosing your preferred payout method, be it WebNIC reseller credits or cash payment in PayPal!

Quick processing time
We make it our mission in this program to provide you with a quick and fast response to help you enjoy a seamless experience of the program. No matter what assistance you need, whether it is campaigns related issues, support requests or even cash payout, we will help you to solve it fast and accurate! Everyone hates waiting, especially when getting cash rewards! We help you to earn more as quickly as possible!

Flexibility and great convenience
We offer many campaigns for our various products and service from time to time in this program. Enjoy flexibility and choose to join campaigns you are interested in. No hidden fees or charges apply. We also designed the system to be easy and convenient for your usage, whereby no technical knowledge is required. It’s only clicking a few buttons and you are ready to go!

Ready done-for-you banners
Easily download and get our beautiful and eye-catching done-for-you banners to use on your websites. Wow your website visitors and prospective customers by putting these banners and create a competitive advantage over your competitors. Show them you mean business and help them build more awareness of your products and services via attractive banners! Are you thinking the effort to design and create banners are troublesome? Not anymore now with our program!

Don’t think, don’t wait anymore! Join our WebNIC Marketing Affiliate Program now!


Generate income with WebNIC's Marketing Affiliate Program 16

Join WebNIC Marketing Affiliate and Start Earning More Income!

Existing WebNIC reseller? Sign up for a marketing affiliate account here!

Not a WebNIC reseller? Sign up as a reseller here!

About WebNIC

WebNIC operates a digital reseller platform covering primarily domain name registration for over 600 TLDs, web security services, email and cloud services. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000 active resellers in over 70 countries. With over 20 years’ experience, we accelerate our partner’s growth through a robust platform, attentive support and wholesale pricing. To join us and become a reseller, live chat with us or email us at [email protected]

A brandable or a descriptive domain? Which is better? 17

A brandable or a descriptive domain? Which is better?

Brandable domain vs descriptive domain and what are they?

There has been always a great debate over a brandable domain vs a descriptive domain, and which type is the best for a business. This is expected because when one registers a domain name, securing the ideal domain name has always been a challenge. Each type of domain has its merits and there is no right answer to it. It is because a domain name is more than just a string of words. Rather, it is a business’s digital identity and address in the vast Internet landscape.

A brandable or a descriptive domain? Which is better? 18

A domain is more than just a string of words. It is a business’s online identity!

Gone are the days when people discover your business through word-of-mouth. In fact, people now discover new businesses by searching online, and the domain name plays a huge role in this. It is a crucial part for how people identify a business online.

A brandable or a descriptive domain? Which is better? 19

Business discovery has moved from word-of-mouth to searching online.

There are two types of domain name, namely a descriptive one and a brandable one.

A brandable or a descriptive domain? Which is better? 20

Some examples of a descriptive domain name.

Descriptive domain name

A descriptive domain name informs the audience clearly and specifically on what a business does, the services it offers or the type of contents on its website.

Example:,,,, etc.

A brandable or a descriptive domain? Which is better? 21

Some of the most famous brandable domains.

Brandable domain name

On the other hand, a brandable domain name does not include any description or keywords to inform the audience exactly what it is about. It is more of a made-up word, a wordplay, or a re-creation of existing words, making it creative and unique, and hence its potential for branding. This type of domain is usually aimed to evoke certain emotions or feelings from the audience on the get-go.

Example:,,,, etc.

A brandable or a descriptive domain? Which is better? 22

Take a look at all the pros and cons of both types of domain name.

The advantages of using a descriptive domain name

One of the advantages of a descriptive domain name is that it is straightforward and direct. This type of domain is usually pretty much self-explanatory, in which the audience can immediately grasp the idea of what the website is going to be about. Website owners need not spend extra time and effort to educate their audience about what their websites are about.

Another advantage of a descriptive domain name is it usually contains keywords. It is keyword-friendly and most people search these keywords to find what they need. Websites using descriptive domain name might enjoy a slight advantage in the search engine ranking results. However, effort is still required on the website owner’s end to improve SEO.

Last but not least, a descriptive domain name is easy to remember for users. It tends to use words that users already know and can easily recall. Users find it easy to comprehend and a lot easier to find you. The domain name could be directly the solution the audience is looking for.

The disadvantages of a descriptive domain name

A descriptive domain name also comes with its disadvantages. One of them is that it is less effective in creating an emotional impact for the audience. Although it is powerful in telling the audience what a company does, but it lacks in building the personality of a brand. It is difficult to build an identity around it, as it does not really tell people anything. Most of the time, it is boring and does not stand out. For example, you are more likely to remember Adidas, rather than

Another disadvantage is that a descriptive domain name might become a limitation for a business in expanding their product range or services. What a business does or sell now does not mean it will be the same five years down the road. Businesses change over time, and a descriptive name that is too descriptive does not help at all. Imagine if Amazon started with

In addition, a descriptive domain name does not stand out. The terms and phrases used in it have probably been used by countless other businesses. A business will not be able to differentiate itself if there are many others using the same general terms. For example, there may be many other John’s Bakeries operating at the same time in a country. The audience will find it much more difficult to identify a certain John’s Bakeries, and they might end up in another wrong John’s Bakeries.

Last but not least, a descriptive domain name is harder to trademark, as the words in it are generic and used by many people on a daily basis. These words are not allowed to be trademarked, leaving the identity of a business that is using them vulnerable. Any businesses or anyone can just easily swoop in and take over the identity. Without a trademark, malicious players can also easily impersonate websites that use a descriptive domain name to do harm.

We have talked a lot about a descriptive domain name, now let’s talk about a brandable domain name.

The advantages of using a brandable domain name

One of the advantages of a brandable domain name is that it is unique and memorable, which helps a business to stand out more and set itself apart from the crowd. As mentioned above, it is creative and unique, with potential for branding, because the registrants can use made-up word, clever wordplay, or recreate existing words. The audience tends to remember creative words like these, rather than generic terms and words. For example, people are more likely to recognise Lego, rather than

Another advantage of a brandable domain name is that it is more powerful in evoking certain emotions in people. It is far more suitable for businesses to build their identity around it, compared to generic terms and phrases in a descriptive domain name. Businesses nowadays are building a relationship with their customers, rather than just describing what they do or what they sell. This is no surprise as it is a new trend now, where a study by Accenture shows that 66% of consumers are attracted to buy from brands that align with their values. Therefore, a brandable domain name is beneficial for companies to share their personality and values to resonate with customers.

In addition, a brandable domain name allows sufficient flexibility for business change. Most businesses do not stay the same forever, and in time they will expand to offer more products or services. In such a situation, a brandable domain name is able to remain relevant and accommodate the changes. For example, John’s Bakeries is only limited to breads, but John’s Delicacy is flexible enough for any food that John is interested in selling as time passes by.

Last but not least, a brandable domain name is much easier to trademark. It is unique and not too generic for trademark registration. A business can protect itself through trademark protection, and reduces the possibility of other parties stealing or impersonating it. No one else gets to use the unique brandable domain of a business. For example, Apple has registered trademarks for the term “apple” for the products it sells, rather than for terms like “computer”, “watch” etc, which impossible to get trademark rights, due to them being too generic.

The disadvantage of a brandable domain name

One of the disadvantages of a brandable domain name is that it requires time and effort to build up the brand. When a business has just started, the audience does not know the brand and cannot relate with it. It needs to invest time and money to raise awareness, such as search engine optimization, online marketing, content marketing, any form of advertising or even public relations. All these require investment to build the identity of the brand.

A brandable or a descriptive domain? Which is better? 23

Which type of domain name should a business go for?

How to choose between a descriptive and a brandable domain name?

There is no one true answer when it comes to choosing between these two types of domain name. What businesses need to consider are their marketing strategy, target audience and their projected growth direction. Here are some of the questions we think business owners can ask themselves when deciding between the two types of domain name.

1. What kind of title makes the most sense if end users are looking for businesses of this nature?

2. Will the domain name still be relevant down the road in the long term?

3. Is the domain name the main branding tool?

4. Which is more critical for the business? Customers, marketing strategies, search engine results, brand awareness?

5. What type of domain name are the competitors using? What are their strategies in growing their business?

One interesting point Seth Newman (CEO of BIGNAME Commerce) mentioned is that he thinks descriptive domain name is only good when people do not shop by brand. His company owns, and For items which brands matter for the people, it is a whole other story.

Our view on descriptive vs brandable

For us, we recommend that if a business needs to be clear and precise on what it does, as well as simple, straightforward and easy to find, go for a descriptive domain name. If a business wishes to build a unique identity and relate to certain values and personality, then a brandable domain name is the better choice.

What about a combination of the two?

It is sometimes also possible to achieve a balance between the two. Businesses can use a combination of a descriptive term and a unique brand term, and enjoy the best of both worlds. Some great examples include Microsoft, Walmart, The Home Depot, IBM, Mastercard, Vodafone, Dell Technologies etc.


The debate for a descriptive vs a brandable domain name will continue on, and there is no one-size-fits-all to it, as both types have their merits. In the end, it all depends on how a business plans to grow itself, its future plans and the marketing strategies it adopts. Any domain for brands that can conjure a strong image in the mind of the audience or is memorable, will always be a good domain.

Sign up as a reseller of WebNIC and sell a wide range of domain names, regardless of whether they are descriptive or brandable. We carry more than 600 domain extensions, and your customers will be spoilt for choice to register their desired domain name. Contact us to sign up!

About WebNIC

WebNIC is an accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected].

Must-know Domain Name Rules When Registering One 24

Must-know Domain Name Rules When Registering One

Domain Name Registration Rules and Best Practices

Every single day, there are hundred thousands of domains registered on average, and this shows no signs of slowing down. Registering a domain name might seem easy, but there are more to it than you realise. There are some rules and regulations, which we need to follow when it comes to the domain name’s format. Also, we will be sharing with you some of the best practices and things to take note of when you register a new domain name. These are some of the things that people often overlook, and we believe you should be aware of.

The Rules of Registering a Domain Name

Before we start discussing the rules, we would like to make it clear that these rules apply to the label of the domain name. A label of the domain name is also known as the second-level domain (SLD) of a domain name. Let’s take a look at some sample domain names:

In our samples above, “.cc”, “.org” and “.com” are top-level domains (TLD), whereas “webnic”, “wikipedia” and “google” are SLD, also known as the label of a domain name. The rules we are about to discuss apply to the label/SLD.

What is Allowed

The label of a domain name allows only letters, numbers and hyphens. The letters part is a no-brainer, and we all know very well that they are the core component of a domain name. It is also recommended that a good domain name consists of only letters, as they are more intuitive and has a higher level of memorability.

Numbers are allowed, too! However, it is not recommended to use numbers for your domain name, and they are typically avoided because they can cause some confusion. People are unsure whether the numbers in a domain name use the single-digit number, or the spelled-out version of the number (for example, “7” vs “seven”). If you truly want to register for a domain name that consists of numbers, then the best practice is to register both versions, the single-digit version and the spelled-out version (for example, “blue3” and “bluethree”). After you register them, you can easily set up a redirect from the incorrect domain to the correct domain. This best practice helps to minimise traffic lost for your website due to the incorrect domain. However, one thing we find interesting is that in China region, numbers in domains seem to be quite popular. Therefore, we think having numbers in the domain name is quite a subjective topic, and it really depends on your needs.

Hyphens are allowed, too, but there is a catch! Hyphens can be added in any part of the domain name, except at the beginning or end of the domain name. For example, “done-for-you” is allowed, whereas “-doneforyou” or “doneforyou-“ is not allowed. Two continuous hyphens are not allowed, too (eg. “done–foryou”). With all that said, hyphens are also typically avoided like numbers, as they increase the complexity and obstacles for users. It may be more difficult for users to find a site if there are dashes in the domain name, and traffic might be lost. After all, “done-for-you” and “doneforyou” are very different when users search these domain names. The best practice is to leave out hyphens completely and use alternatives, unless it helps with clarity significantly.

What is not Allowed

Periods/dots are not allowed when registering a domain name. They are only allowed after registering a domain name, and then configuring the hosting settings. Usually, when a website uses subdomains, which have a URL structure such as “”, it is used to separate a website’s contents under the same hosting. Under these circumstances, “r.webnic” is an allowed domain name label, but this can only be done after registering for a domain name and configuring the hosting.

Spaces, symbols and special characters are not allowed. Special characters include all the following,

! @ # $ % ^ & * ( ) ; : , ? / \ = + < >

my awesome (Not allowed)

[email protected] website!.com (Not allowed)

myawe s()me*web*site?.com (Not allowed)

If you are trying to be creative with your domain names by using spaces, symbols and special characters, just forget about it!

Other General Domain Name Rules to Take Note of

Apart from what is allowed and what is not allowed above, the following are some of the general rules for SLD that you can keep in mind, too.

1. SLDs that are registered can no longer be registered again.

2. SLD is not case-sensitive. Typing in “” or any fancy styles such as “”, “”, “” will still lead you to the same “”.

3. SLD has a 63-character limit. TLD is not counted in the character limit. However, the best practice is to always try to use shorter domain names as they are typically easier to remember and type.

4. Consider the word difficulty and its spelling difficulty. This is more of a best practice advise rather than a rule. Do try to use simple terms instead of bombastic words which might cause users confusion. For example, use “drinks” instead of “beverage”.

5. It is strongly advised not to register any domain names that might infringe the trademark of a brand or any domain names that imitate a brand. Legal action can be taken by the brands against you.


We hope that you now have a better idea and a deeper understanding of the domain name rules. With this in mind, you are now better equipped when registering for a domain name. You now know clearer what is allowed and not allowed, and it can be useful to you in your domain name registration journey. WebNIC has more than 20 years of experience in the domain wholesale and reseller service, and we are here to help you enjoy a smoother experience in your domain name registration journey. Sign up as our reseller now!

About WebNIC

WebNIC is an accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected].

Consider These Things Before You Register a Domain Part 2 25

Consider These Things Before You Register a Domain Part 2

Things to Consider Before You Register a Domain With Any Providers (Part 2)

In this blog, we will be continuing our Part 1 knowledge on things you should consider before registering a domain with any providers. If you have not read Part 1, it is recommended that you do so. Click the link below to read Part 1.

As we all know, a domain name is required for setting up a website. You need to consider many things when registering a domain name, and Part 1 outlines 5 things to consider. Here in Part 2, we outline another 5 important things you need to know, if you are actively helping your customer to register domain names.

6. Make sure of the domain renewal procedure

Every domain name has an expiry date. If the domain owner wants to retain the ownership of the domain after the said date, it must be renewed. Your job is to make sure that the domain renewal procedure of the provider is clear, easy and transparent. You need to ensure the provider communicates clearly and transparently about the renewal rate, and the step-by-step process of going through the renewal process. You need to consider if they offer easy options for you to either auto renew the domain, or provide punctual notifications to renew the domain name manually, or an easy process to cancel the renewal.

It will not be ideal if the provider does a poor job for its domain renewal process, whereby you forgot to renew, or their renewal process is difficult and confusing, or you are shocked by the renewal rate etc. Such things might result in you losing your perfect domain name. It is recommended to choose providers who provide accurate, punctual and transparent notifications for the domain name renewal process.

At WebNIC, we ensure transparency in our domain renewal process. We state clearly the renewal rate, we provide a clear and easy to use dashboard for doing or cancelling the renewal process, we also make sure to always provide in time notifications to inform domain owners to renew their domain names.

7. A crucial factor – customer support experience

When you register a domain name, you have to consider the customer support experience provided by the domain registration service provider as well. It plays a big part and it makes a huge difference to your experience. We have all been there, and it is very unpleasant when you need help to solve an issue urgently, and yet the provider responds to you at a very slow pace. Even worse, some providers might not have anyone there to assist you. It really is the worst ever possible experience you will have if the provider’s customer support service is very poor.

We at WebNIC make it our priority to provide a high-quality customer support experience to all our partners. We are ISO-certified and our standard operations procedure (SOP) ensures that every single support request from our partners are handled within 24 hours. We also provide live chat customer service.

8. Be aware of domain slamming, registrar-lock and auth-code

As mentioned in point number 3 in Part 1, when a user registers a domain name, his/her contact info will be recorded in the WHOIS database. Spammers and marketers will then use programming robots to “mine” this info from the WHOIS database and send the owners tons of spam mails. The contact info will be exploited, if the domain registration provider does a lousy job in protecting it. Therefore, this is why you should take this into consideration when registering a domain name with any provider, to ensure that the provider provides sufficient protection on this aspect.

Another possibility that might happen that is related to the contact info is that some domain registration providers will also “mine” the contact info from the WHOIS database. They then send an email to the contacts, attached with documents similar to a renewal invoice to trick the domain owners to remit payment for their domain renewal. Unsuspecting, the domain owners will make the payment and without realising it, they have initiated a domain transfer. They have been slammed, hence the term domain slamming, also known as domain hijacking. The worst thing that might happen after an event like this is that their websites and email services will come crashing down and become out of service, because the DNS services are terminated from the original provider.

To counter the issue of domain slamming and unauthorized domain transfers, some providers’ domains run on a protocol called “EPP”, and to transfer a domain, an auth-code is required. It is like an extra layer of protection to protect a domain from unauthorized transfer. You need to make sure that the provider offers such protection for the domain name you wish to register. However, extra protection like this works as a double-edged sword, as it can also be used by providers to prevent you from transferring. All they need to do is not provide you the auth-code if you truly need it for transferring your domain name. It is good to make sure that the provider you choose have auth-code protection, and in addition you can truly control it freely on your own.

WebNIC offers free WHOIS privacy and protection, as well as auth-code protection. We have also configured our system to allow you to freely control them on your own through our partner dashboard. You can feel at ease, knowing that our protection will prevent spam mails and domain slamming issue from happening on you.

9. Beware of domain expiry sniping

There is also a thing called domain aftermarket, where people buy and sell registered domain names. It is also big business and can fetch thousands, or even up to millions of dollars. The ideal situation should be that when it comes to your domain names, you are the rightful owner with full control over them, and if someone is interested in them, you are the one selling it to them personally. However, some providers will take advantage of their customers and actively check out the domain names they register to see whether any of them can fetch a premium price in the aftermarket. These kinds of providers are essentially researching advance interest for their customers’ domain names and what kind of price they can fetch. Then when the domain names near expire, they have determined that the domain name is worth more than the owner’s actual renewal is worth to them, and intentionally not remind the owner of the expiry, so that they can snipe it and make it theirs. Make sure to steer clear of providers like these, and ensure that you are always notified about domain name expiry as mentioned in point 6 above.

At WebNIC, we make it our commitment to protect and safeguard our partners’ registered domain names, and ensure that they have full control over their domain names. We do not engage in domain expiry sniping and we always make sure to send domain name expiry notifications to all of our partners.

10. Domain Parking and Monetization

You might not be aware that domain parking is also big business, but it truly is. Domain parking is the act of registering a domain name, but not using it for any services such as an email or a website. You might then ask, how is a thing like this big business? The secret lies in monetizing all the parked domains with ads. You might experience this before, whereby you click a link to somewhere or made typo errors when entering a web address, the browser then shows you a somewhat empty page or search page, and popping up dozens of ads. That is what we called a parked domain and monetizing it with ads.

WebNIC is committed to full transparency and trustworthiness. Our partners have full control over their own domain names, and whether they want to monetize them or not. Our partners’ trust is our priority.


So, there you have it, a total of 10 points combining Part 1 and Part 2 here about the things you need to consider before you register a domain with any providers. Therefore, we would like to kindly remind you to take note of all these things when starting your domain registration business. Be sure to keep them in mind. We hope they are informative for you and you have a clearer understanding that there is more to it than meet the eyes, when it comes to domain registration business. Fortunately, WebNIC is a trusted domain registrar with more than 20 years of experience in the domain wholesale and reseller service. We make sure to provide high transparency and trust to our partners without taking part in any of the unethical actions as mentioned above. In addition, we offer a wide range of domains to help our partners to become a domain reseller and grow their domain business with us, we also work hard to provide a high transparency level and most importantly, a high level of trust and service quality to all our partners. You should choose WebNIC as your preferred registrar to work with for your domain registration business!

About WebNIC

WebNIC is an accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected].

Consider These Things Before You Register a Domain 26

Consider These Things Before You Register a Domain

Things to Consider Before You Register a Domain With Any Providers (Part 1)

Setting up a website requires an essential step, which is registering a domain name. It is even more so important now as the Covid-19 pandemic has accelerated the process, where many businesses are moving online and therefore registering their preferred domain names. The domain name registration industry has evolved a long way since more than 30 years ago. It has become so huge that it is now a billion-dollar industry. As of the first quarter of 2020, there are well over 365 million domain names registered. It shows that people around the world are actively registering domains and the number of registered domain names are slowly but steadily increasing. If you are actively helping your customer to register domain names, here are 10 the (or 5) things you need to consider before you register a domain with any providers.

1. Be Cautious of the Advertised Cost

Domain registration providers like to display an attractive low price to draw the interest of users who are looking to register a domain. It is their marketing tactic and it is widely used by many providers. However, most of the time, the unbelievable low price displayed is for the first-year registration fee only. The real and hidden cost of annual renewal is usually at a much higher price, and many users who are attracted by the low price rush to register, only to after that discover the steep increase in renewal cost. Make sure to be extra careful and check the real cost of registering and the annual renewal cost of the domain name!

At WebNIC, we make sure to show the original price beside our advertised price for high transparency, as shown here in our promotion page.

2. Beware of Hidden Fees

Registration fee is a consideration factor, but so are hidden fees. Some providers take advantage of the fact that most users tend to be lazy to read the “Terms & Conditions” and add in these extra charges in it. Hidden fees can include many things, most notably for the below scenarios:

“Upsell” and “cross-sell” for domains or services that the user might not actually need. One example is automatic selecting other domain extensions for the user’s selected .COM domain (auto tick .NET, .ORG). Or cross-sell other unnecessary services, which he/she might not need at the moment.

“Transfer-out” fees. Some providers secretly charge a processing fee if the domain owner decides to transfer his/her domain name to another provider. It is against the policy of ICANN and if you happen to come across this situation, be sure to report the provider to ICANN. Less ethical providers might also intentionally complicate the process and charge you a service fee to help you perform the transfer-out process.

“WHOIS or RDAP” fees. Some unethical providers also charge extra fees on processing WHOIS or RDAP info. For example, if the domain owner wishes to update the email address in the WHOIS database, an unethical provider will charge him/her to do so.

Note that hidden fees are not limited to these only, but it might also include many other questionable charges, some even to the extent of too ridiculous to comprehend. Be sure to be on the lookout for such providers.

We at WebNIC do not intentionally hide extra charges in our Policy & Agreement. We state clearly applicable charges and do not charge users unnecessarily.

3. WHOIS Privacy

Every domain name owner’s info is recorded in a public database, WHOIS. The info can include the owner’s full name, email address, phone number, address and more. The info is easily accessible by the public by doing a domain search on WHOIS. It is sensitive info and hence most of the good reputation registrars will offer WHOIS privacy protection for free. Make sure to stay away from providers who charge you a fee for this feature. A good domain registration provider allows you to freely change your WHOIS privacy settings easily for free.

Beware of providers who also offer “privacy services” by offering to put their details instead of the domain owner’s details on the WHOIS database. This approach secretly gives them ownership of the domain instead of the original domain owner, and it is a disguise of the so-called “privacy services”. Essentially, they own the domain and they can secretly sell it should they see more value in selling it rather than retaining it for the domain owner. If a dispute case occurs, it is almost a guaranteed outcome that the original domain owner loses the case, regardless of whatever “Terms & Conditions” outlined by the providers. It is because the provider owns the name in the WHOIS database.

Another thing to look out for regarding WHOIS privacy is the price trap. Some providers promote on the surface free WHOIS privacy, but it comes with a catch. They configure their system to offer free for the first year, but when the domain renews, it then resets at a much, much higher fee. There are also cases where it is free for the first month, but from the second month onwards, it resets to a higher fee. Be sure to watch out for charges like these, as mentioned in point number 2 above.

WebNIC offers free WHOIS privacy service as stated in our Policy & Agreement. We do not charge hidden fees and we also make it easy for our partners to edit their WHOIS settings through our partner dashboard.

4. Data Protection

Some providers fail to protect a domain owner’s information by not offering a proper WHOIS privacy service, causing his/her data to be susceptible to exploitation by hackers and scammers. Sometimes, they make it even worse by taking advantage of the data they have on a domain owner when he/she registers a domain with them. Not only do they force domain owners to pay a premium for “privacy services”, they also sell the domain owner’s data to third-parties, such as marketing companies for a profit.

At WebNIC, we make it our commitment to protect and safeguard our partners’ data and their respective customers’ data. Our privacy policy clearly outlines our obligations to our users.

5. The Multi-year Registration Package

If you are registering a domain through a multi-year package because it’s cheaper, be sure to confirm your registration years after paying the registration fee. Some providers offer multi-year on the surface, but secretly helps the user to register 1 year only, pocketing the remaining money. Usually, providers offer plans like this with a strict no refund policy. An awkward situation might then occur whereby they provide poor customer service up to the point that it drives the customer away. In the end, they pocket 5 years’ worth of registration fee but only paid for a 1-year registration, which is most often at a hugely discounted price, further reducing their cost. They stand to gain more money through this unethical approach. Make sure to steer clear of snake providers like these.

WebNIC is committed to full transparency and trustworthiness while working with our partners. We deliver what we promise, and we place trust as our first priority in providing all of our services.


There are still more things to consider before a user registers a domain with any providers. The 5 points mentioned here are just Part 1. Do stay tune for part 2. Therefore, before you start selling domain registration services, make sure to keep these things in mind when choosing your preferred domain partner. The great news is, WebNIC is a trusted domain registrar with more than 20 years of experience in the domain wholesale and reseller service. We do not engage in any unethical actions as mentioned in this article here. Not only do we offer a wide range of domains to help our partners to become a domain reseller and grow their domain business with us, we also work hard to provide a high transparency level and most importantly, a high level of trust and service quality to all our partners. If you are still wondering which registrar to work with, then WebNIC is your best choice!

About WebNIC

WebNIC is an accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected].

Read Part 2 here:

reason for blogging

Top 10 Reasons You Should Get Blogging

The Advantages of Starting a Blog

Did the thought of becoming a blogger ever cross your mind before? You are not alone as many people have come across this thought before. Blogging is a potential career and it is only normal to see a growing blogging community everywhere in the world. If you are still unsure about whether you should start blogging, here are 10 reasons why you should.

  1. Challenge and improve yourself

Top 10 Reasons You Should Get Blogging 27

Blogging is well-known to be a challenging task, but it is a great way to improve yourself. Blogging will definitely increase your knowledge in web skills, such as starting a website, hosting it, maintaining it and monetizing it, etc. Your web technical skills will improve and benefit you in this technological world. It will also improve your writing skills and expand your general knowledge for whatever topics your blog is about. Blogging is about planning, dedication, and consistency, and you will find yourself better at these aspects once you start to blog.

  1. Demonstrate your creativity

Top 10 Reasons You Should Get Blogging 28

Blogging is not limited to writing articles and publishing words only. You can choose from publishing any forms of creativity to help your audience enjoy your content. You can use photos, artworks, images, infographics, videos, animations, music, podcasts, etc., whichever type of creative you prefer. You can even design an interactive customer journey for your blog so that the audience feels very engaged and love your content. There are limitless opportunities to build your blog and the only limit is you. Feel free to express your creativity and be who you want to be through blogging.

  1. Meet and make new friends

Top 10 Reasons You Should Get Blogging 29

Blogging provides a good opportunity to help you meet people and make new friends. You can join many different blogging communities across the world and learn from the people there. It is also a good chance for you to share your knowledge and help members of the communities. Although blogging seems like a one-man show, but soon enough you will meet fellow blogging peers who share a common interest with you and reach out to you. You might also build new connections with people by attending real-life blogger meet-ups or interviewing people to create content. Blogging helps you build a strong network of friends and peers and this is important for your blog’s success.

  1. Enhance your career

Top 10 Reasons You Should Get Blogging 30

Blogging is a good method to showcase your skills and qualities to your potential employers. It is a sign to your employer that you have the necessary web skills which are in high demand in today’s technology world. Blogging also shows that you are passionate about what you do and you are motivated and dedicated. It boosts your career prospects and gives you a huge advantage over other people. Blogging improves your web skills and qualities, such as SEO and website security, which are sought after by many employers and you get more advantage in the negotiation, too with matters related to your job, such as salary, employee benefits, etc. Your career prospects will definitely receive a huge boost by blogging.

  1. Make your voice heard by telling stories

Top 10 Reasons You Should Get Blogging 31

Blogging helps you to express yourself and your voice on things that matter to you. You can share your personal experience and tell your stories to help people who are in a similar situation as you. Blogging also lets you express your opinions and receive bits of advice from peers, or even provide advice to other people to help inspire and motivate them. You might find satisfaction in helping people through your blog. This is especially true when it comes to topics such as illness or hardship, where your blog content has helped other people and has served a good cause. When your blog achieves a certain success, you can even run donation campaigns and help those in need. Blogging can be a meaningful activity and help you to express your views and concerns.

  1. Earn money

Top 10 Reasons You Should Get Blogging 32

Blogging can help you to earn money online. There are numerous ways to monetize your blog to generate a side income for you. In case you do not know how, check out this link here. The few common ways to make money with your blog is through advertising, affiliate marketing and sponsored posts. Once your blog becomes successful with a huge audience, you can even earn a full-time income through blogging.

  1. Raise your profile

Top 10 Reasons You Should Get Blogging 33

Blogging builds up your profile and distinguishes you apart from others. You can raise your profile and unlock more new opportunities when you make your name known by creating quality blogs. You never know what opportunities can come your way. Raising your profile helps you gain more exposure to the possibilities of working with big, well-known brands around the world. Big brands might seek you to write a review for them, employers are confident with your capabilities, publishers might reach out to you to publish your contents. Blogging raises your profile and sets you apart.

  1. Position yourself as an expert

Top 10 Reasons You Should Get Blogging 34

Blogging improves your expertise on your subject matter, and positions you as an authority. It provides a chance for you to pursue more in-depth knowledge of the topics you are discussing. You can present your topics and ideas in any way and as long as you like. In a sense, you become the specialist, and this is an opportunity for you to receive media spotlight, invitations for an interview, take part in a big project or get approached by big companies to be the consultant of the topic. Blogging further improves your knowledge and help you to achieve professional and personal growth, opening the door for big opportunities in the future.


  1. Acquire new knowledge and skills

Top 10 Reasons You Should Get Blogging 35

Blogging helps you to grow and learn new knowledge and skills. This is extremely important for your professional growth to showcase to other people you are a valuable talent. Other than technical knowledge and skills, blogging also helps you to build up your networking and interpersonal skills. When you consistently produce quality content, you will go the extra mile to learn new things to ensure the quality of your content, and this will result in strong growth in your knowledge and skills. Blogging provides you with knowledge, skills and increases your overall competencies.

  1. Blogging is easier than you think

Top 10 Reasons You Should Get Blogging 36

Technology is so advanced and user-friendly now that you can start a blog as fast as within a few minutes, with just clicking a few buttons. There are many blogging platforms and tools now available online to assist you in managing your blog. Most of these platforms provide you the option to choose and use any of the built-in free templates and layouts, and they are designed to be easily used by anyone. It makes creating and uploading content and images to your blog quick and easy. Blogging is not as complicated as you think. Just remember to get a unique .blog domain, and make your blog stand out from others!

Now you know why you should get blogging! We hope these reasons are enough to resolve your doubts about whether to walk the blogging path. In case you do not know, .blog is available on WebNIC, the leading authority in technology services, offering a one-stop online solution focused on domain wholesale service, web security wholesale, online security solution, trademark protection, and digital brand management. We are an accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Malaysia, Korea, Indonesia, and Taiwan, we serve 4,500+ active resellers over 70 countries. Click the green button on the bottom right of your screen to chat with us and learn more about how to get .blog!

The Online Business Trend and 3 Tips for Choosing Domains 37

The Online Business Trend and 3 Tips for Choosing Domains

In this modern era, online business has become a trend around the globe as technology keeps improving day by day. Technology has made it possible to sell anywhere, anytime! The number of people who purchase online is increasing fast every day. This trend provides a great opportunity for many entrepreneurs to start their businesses with a low cost because they can run their businesses online without owning a physical shop. Starting an online business is now easy with the help of technology.

As more people spend their time online now, this has resulted in an increasing number of customers who prefer to purchase online rather than offline. This is due to the fact that online shopping is much more convenient and time saving, which is why companies have to start building their presence online. To start an online business and build a presence online successfully, companies need an attractive and user-friendly website for customers. No website can operate without a domain. So, if your business goal is to sell products online successfully, it is important to select a suitable domain for your business. It is a very important factor, as your domain name is the core component of your online presence! A successful domain will lead customers to your business effectively and showcase your brand power online. So, the golden question is, how should you select a suitable domain for your business? Here are some tips for you to ensure that your domain reaches customer easily and effectively.

1) Create an Easy to Remember Website Domain Name for your website
The best domain names are always short and simple, and will always be easier to remember for your customers, compared to long domain names. The shorter the domain is, the smaller the chance of error when typing in the domain name. It is even better if you can come up with good domain names that leave a big impression in the mind of an internet user! Up to the end of the year 2018, there are more than 150 million domain names registered with the “.com” extension. So, chances are that your desired domain names are registered and taken! If that is the case, you may consider using other extensions such as “”, “.my”, “.co” and others. The spelling and pronunciation of your domain name is also very important because complicated or tricky spelling, pronunciation may confuse customers who are searching for your company website. Make sure to use names that have easy spelling and pronunciation!

2) Selecting the Right Extension is Also Crucial for a Successful Domain Name
There are approximately 1500 domain names extensions (TLDs) as of December 2018. The most popular domain name extensions include “.com”, “.net”, “.org”, “.co” and so on. Most of the short and simple domain names have been registered with “.com” extension. It will be much more difficult if you want to register your business website with short and simple “.com” domain names. However, fear not, as more and more new gTLDs (generic Top-Level Domains) have become available in these recent years such as “.house”, “.car”, “.app”, “.photography” and others. The tip is to select an extension which is the most related to your business as it is effective for customers to remember. For example, Ekia who is running a business with cars may register her domain name as, and customers can immediately understand what business she is conducting easily with just a quick glance.

3) A Great Domain Name Always Contains Keywords of the Company Business
Keywords will increase the chance of customers reaching your website higher when they enter the keywords into search engines. It also tells customers about what your website and your business is about. Selecting suitable keywords and publishing quality contents may help to increase your customer’s shopping experience. Keywords with higher rank in search engines allow your website to reach more customer online effectively. In order to create an effective domain with your target keywords, you must be creative in choosing and combining your keywords to ensure your domain name stand out from others.

So, what do you think of these tips? We hope it helps smoothen your process of domain name search for your business website. Make sure to choose your domain name wisely, as it goes a long way and leaves a significant impact on your business website. Think carefully and use these 3 tips!

SEO For Bloggers: Here’s What You Need to Know 38

SEO For Bloggers: Here’s What You Need to Know

If you want to build a successful blog, then you must learn the knowledge of search engine optimization (SEO). Grasping the know-hows of SEO will help a lot in ranking your blog higher in the Google search results. This will give your blog more exposure and traffic, increasing your blog’s success. Here’s the key points about SEO for bloggers you need to know.

  1. Data is your friend to help you make informed decisions

Doing SEO is not a game of luck. It is a process of analysing data available to you and make the best decisions possible. You have to know how to interpret and learn from the data you collected. Google Analytics is currently the best option to collect and analyse data from your blog. It gives you valuable insights on your blog’s performance, such as how much traffic is visiting your blog, where is the traffic from, how much time visitors spend on your site, what keywords are your blog ranking for etc. This data helps you to make informed decisions and to identify improvements you can make to your blog. Another tool good for collecting data about your blog is Google Search Console, which gives you details on the technical side of your blog’s SEO. It identifies whether the pages on your blog are included in Google’s search results, and whether there are any pages with error. With more data available, you can gain insights and make informed decisions to improve your blog’s performance.

  1. Understand your site structure

Every website needs to be organized in a certain “structure”, and that includes your blog, too. A blog with a good structure helps both humans and search engine to navigate easily between the pages, making it easier to understand your blog and what it is about. When search engines can easily crawl (read) and index (include in search results) your blog, it will definitely give your blog’s SEO a boost. Technical SEO deals with this and a good site structure is a fundamental component in improving SEO. Identify and fix site errors and uploading an XML file, a file where you provide information about the site structure of your blog, is very important in improving SEO.

  1. Make your blog load fast and mobile-friendly

Mobile is now the main device that users use to browse the Internet, so it is only natural to ensure that your blog is mobile-friendly and quick to load. It improves the overall user experience and more importantly, it is one of the ranking factors for Google to show your blog higher up in the search results. In terms of SEO, a mobile-friendly blog performs better than blogs which are not. This link here helps you to check if your blog is mobile-friendly and provides tips on how to check and improve your site load speed.

  1. Speak using your audience’s words

SEO is mainly about “keywords”, words and phrases which people type in Google Search Engine to look for info. Researching and identifying the right keywords will help your blog to reach the right audience. Learn how to do keywords research to understand what people are searching for and align your blog contents to their needs. When your contents resonate and fit with what people need, it will boost your SEO performance.

  1. Create quality contents to improve SEO performance

We have heard “content is king”, but quality content is actually more important and should be the ultimate goal. Quality contents provide value to your audience and position your blog to be an authority in your niche. Quality contents get more reads, shares and have a higher chance to be linked to by external websites. These give Google a signal that your contents are valued highly by users and as a result will rank you higher, improving your SEO performance.

  1. On-Page SEO is important to mark your content as relevant

On-page SEO is a technique to optimize your individual blog pages so that each page can rank higher in the Google search results, helping your blog to earn relevant traffic. It involves optimizing your content, as well as your blog page’s HTML source code with keywords. Keywords play a huge role here to tell search engines about the topic of your content, making your content more relevant for certain searches. You can define a list of must-have keywords for your content and litter them throughout your content. You can also insert the most important keywords into your blog page’s HTML code, the title tag and the meta description. This sends a strong signal to search engines about the topic of your content, and rank you higher for that topic. It is also important to optimize your meta description to show visitors that your content answers their need, making them click into your blog.

  1. Local SEO requires a different approach

If your blog is targeting an audience of local people, you need to be aware of a few extra considerations when doing the SEO for your blog. Local SEO is similar to organic SEO, with the addition of a geographical component in your SEO efforts. Although local SEO is more suitable for local restaurants or shops, this could be useful for you if your blog is targeting a specific local audience. Here’s some easy tips you can start following, add the name of the targeted city in your blog’s HTML, such as title tag, meta description, header tag, alt attributes and put the city name in the URL.

  1. Build natural backlinks

One important way to boost your rankings on the Google search results is to have many quality backlinks to your blog. Backlinks are other third-party sites linking to you. They like your content and put a link to your content on their website. This is a strong signal for Google to know that your content is indeed a quality content. Links from high authority website is a huge benefit for your blog’s SEO. For example, a link from Forbes is worth a lot more than a link from a new website. Earning these backlinks will require quality content that people think is worth linking to. You can also earn backlinks by doing it the old-fashioned way, through marketing and PR. Some other methods include guest blogging for other bloggers, broken-link building, email outreaching to promote your content, writing testimonials, donating to non-profit organization in exchange for a link, participate in interviews etc.

  1. Forget about SEO shortcuts

When you are making efforts to build up your SEO, remember to stay away from cheating methods, known as black hat SEO. Black hat SEO is a practice against search engine guidelines and try to game the algorithm through unethical methods. You might come across these methods on the Internet, such as buying backlinks, keyword stuffing, link farms, comment spamming etc. Stay away from these as search engines algorithm today are advanced enough to detect them now! There’s no shortcut to working on SEO and it requires time to see the success. It is a long-term effort and you have to continue creating great content to gain success in SEO.

So, now you have a general idea about SEO for bloggers. It seems like there’s a lot to it, but it actually requires very little technical knowledge. Once you grasp the technical knowledge required, then it’s all about rinse-and-repeat until you see success in your SEO efforts.

Blogging is essential for any SEO efforts, and you should let your customers know the importance of blogging. Do you know they can now use “.blog” in the URL of their blog? Help them take advantage of using “.blog” in their blog’s URL and gain SEO benefits for their blog. It is now a good chance for you to promote “.blog” to prospective bloggers and WebNIC welcomes you to join us and offer “.blog”. WebNIC is a leading authority in technology services, offering one-stop online solution focused on domain wholesale service, web security wholesale, online security solution, trademark protection, and digital brand management. We are accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Malaysia, Korea, Indonesia and Taiwan, we serve 4,500+ active resellers over 70 countries. Click the green button on the bottom right of your screen to chat with us and learn more!

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