On Monday, Google shocked investors, analysts and Google-lovers everywhere with the announcement of a major corporate restructuring headlined by a shiny new name and parent company, Alphabet Inc. The news sent branding and naming experts, among others, into a tailspin – “Why Alphabet?” they asked – but I was focusing on something much more exciting: their killer domain name.
With the launch of abc.xyz, Google jumped headfirst into a movement led by pop culture icons (among them Kanye West, Lady Gaga and Katniss Everdeen), but one that you may not yet be aware of: the not-com revolution.
Not-coms include everything from to .COFFEE to .FITNESS to .PHOTOGRAPHY to .XYZ and they are creating new opportunities for big brands, small businesses and entrepreneurs who want to stand out. And, believe me, they want to stand out. Individuals and businesses alike are abandoning traditional dot-com endings – once every 10 seconds, to be exact – for the hundreds of new “not-com” choices available today.
Here are just a few of the reasons why not-coms are on the rise:
Alphabet CEO Larry Page said it best in his recent letter to investors about the Alphabet announcement:
“We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant.”
Welcome to the revolution.
Source by: LinkedIN