At the beginning of October 2019, the leading new domains registry Radix announced to the public it closed a deal to acquire .UNO from Dot Latin LLC. It completed the transfer of ownership in September 2019, and now has the exclusive rights to operate .UNO globally. The earliest that .UNO will be available for Radix’s 200+ registrar partners, including WebNIC, is projected to be in early 2020.
.UNO is a 3-letter new top-level domain. It is expected that this category of domain will become more popular as time progresses. Trends have shown that 3-letter new top-level domains are gaining acceptance globally and recorded a consistent and natural increase of new registrations. To put it in context, 4 out of the top 10 new domain extensions (by zone size) are 3-letter domains, with a combined total of 8.5 million+ registrations. .UNO will be the second 3-letter domain under Radix after .FUN, which was acquired by Radix in H1 2017.
An Introduction of .UNO
.UNO means “one” in Spanish and resonates well with Spanish, Portuguese and Italian speaking communities. It is perfect for businesses that serve these communities. It was first operated by Dot Latin LLC and started about 5 years ago, but has struggled to grow. However, renewals appear to be somewhat strong, according to Radix standards, without having to rely on promotions or throwaway one-year registrations for growth. .UNO currently ranks 138 as of the time of writing among the new top-level domains with approximately 16.5K registrations. It peaked at about 22K about 3 years ago.
Radix Appears to be Very Excited With .UNO
Speaking about the acquisition, Sandeep Ramchandani, CEO, Radix, said, “We are excited to add .UNO to our portfolio which boasts of some of the most successful new extensions. As with our other TLDs, the idea is to invest in various marketing avenues to take .UNO to the market with our strong registrar network; specifically in geographies such as Latin America and Asia where there is an affinity to the string.”
It seems that Radix already has plans on how to market and promote .UNO. As it is the leading registry for new top-level domains, we are confident that it will be able to bring .UNO to new heights. Two of Radix’s most successful domains include .ONLINE and .SITE, each with over 1 million registrations, and we hope that .UNO can achieve the same success.
In case you do not know, Radix is the leading new top-level domains registry behind domain extensions like .ONLINE, .STORE, .TECH, .WEBSITE, .SPACE, .PRESS, .SITE, .HOST, .FUN and one re-purposed ccTLD, .PW. With the addition of .UNO, Radix will be officially offering 11 new top-level domains. As an accredited registrar of Radix, WebNIC offers .ONLINE, .STORE, .TECH, .WEBSITE, .SPACE, .PRESS, .SITE, .HOST and .PW. If you have any clients that operate businesses in these fields, it will be great to offer them the chance to brand themselves with these new top-level domains. The good news is, promotion is now ongoing for .ONLINE, .STORE, .TECH, .WEBSITE, .SPACE, .SITE and .HOST until 31 December 2019. Contact us to learn more details. Drop us an email at [email protected] or live chat with us!
WebNIC is accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Malaysia, Korea, Indonesia and Taiwan, we serve 4,500+ active resellers over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected]