Top level domains (TLDs) are the highest domains in the internet’s DNS structure and most recognizable as the letters located right after the last dot on a domain name (e.g., .com in “www.example.com). A ccTLDs is a type of TLDs however it represents specific geographic locations. For example, .SG represents Singapore while .TH represents Thailand. Most ccTLDs uses the ISO 3166-1 country codes but non-English ccTLDs such as .新加坡 or .சிங்கப்பூர் are also available and are known as internationalized country code top-level domains (IDNccTLDs).
So why use ccTLDs?
.coms are getting overcrowded.
.com being the first and most common domain has been the preferred domain choice for many. With tens of thousands of domain names being registered every day getting a .com domain with the exact name you desire has become virtually impossible. You are more likely to obtain a domain name of your choice with ccTLDs.
One word – Google
Google likes it. Need we say more? In fact, Google likes ccTLDs so much that it has listed it as one of the top elements for websites wanting to target a certain country and region. Google also assumes that a site with a ccTLDs domain and its content is specifically relevant to that certain geographical area.
Instill customer trust and confidence
For an international organization wanting to have a local presence, having a website with a ccTLDs domain will improve the probability of driving local traffic to your site. Customers are also more likely to trust and complete their transactions with companies with a ccTLDs domain as it is perceived that there is a higher probability that a purchased product will be received. This phenomenon is most prevalent in Asian countries. Here, customers are more likely to trust localized websites with a ccTLDs and display the regions local currency.