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Digicert Mark Certificate (VMC & CMC)

DigiCert Mark Certificates boost the reputation, engagement and trust of your emails by displaying your logo alongside every authenticated message. Combined with email authentication standards (BIMI, DMARC), DigiCert Mark Certificates give recipients an instant visual cue that your email is authentic. Choose a Verified Mark Certificate (VMC) for registered trademarks and government seals or a Common Mark Certificate (CMC) for trademarks protected by prior use.

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Secure Your Brand’s Reputation with Our Limited-Time CMC Offer!

- Limited-Time Offer – Get your CMC for just

MSRP : $1188/year
Promo: as low as $752/year

- Offer valid until November 30, 2024.
- Exclusive for Resellers

Order Now

How Do VMC & CMC Work

Logo-verified email is part of a groundbreaking initiative—in collaboration with Brand Indicators for Message Identification (BIMI) and email client providers—to create a consistent, trusted, and visually authentic email experience for both businesses and consumers.

How It Works

DigiCert Mark Certificates, including Verified Mark Certificates (VMCs) and Common Mark Certificates (CMCs), are now available for purchase from WebNIC, offering a powerful way to display your brand’s logo on verified emails.

step 1
Purchase and Prepare Your Certificate

Choose the certificate that suits your needs: VMC for registered trademarks or government seals, and CMC for trademarks with at least one year of prior use. Ensure your logo is in .SVG format and meets ownership requirements—VMC require a trademark, while CMC accept proof of prior use.

step 2
Implement DMARC Compliance

To display your logo, your organization must enforce DMARC standards, which prevent phishing and spoofing while giving you control over email security. DMARC compliance protects your brand and ensures safe email communications. 

step 3
Upload and Activate Your Logo

Once DMARC is validated, submit your .SVG logo to DigiCert, which will provide a PEM-encoded certificate chain. Host both files on a publicly accessible server (or use DigiCert hosting) and update your BIMI record with the file locations. This enables your logo to appear in email clients, boosting brand trust and visibility. 

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Specifications

Verified Mark Certificates (VMC)

  • Subscribe for automatic renewal of the certificate and file hosting
  • Requires a logo to be a registered trademark or a government mark.
  • Enables a blue “authenticated” checkmark in Gmail
  • Optional configuration to display multiple logos for sub-brands, seasonality, etc.
  • Flexible hosting in-house or with DigiCert
  • Requires compliance with Brand Indicators for Message Identification (BIMI), Domain-based Message Authentication, Reporting & Conformance (DMARC), Domain Keys Identified Main (DKIM), and Sender Policy Framework (SPF)
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Common Mark Certificates (CMC)

  • Subscribe for automatic certificate and file hosting renewal
  • Validates logos that have not been registered as a trademark
  • Optional configuration to display multiple logos for sub-brands, seasonality, etc.
  • Flexible hosting in-house or with DigiCert
  • Requires compliance with Brand Indicators for Message Identification (BIMI), Domain-based Message Authentication, Reporting & Conformance (DMARC), Domain Keys Identified Main (DKIM), and Sender Policy Framework (SPF)
Order Now

Boost Email Trust and Visibility
Get Your CMC for Just $752/Year!

  • Don’t miss out on this exclusive promotion!
  • Secure your CMC for as low as $752/year before November 30, 2024.
  • Exclusive for Resellers
Order Now
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VMC Benefits For Marketers

  • Instead of default initials, customers see your logo—before they even open your email.
  • Deliver a more authentic, recognizable and unified experience.
  • Instantly associate trust with your email communications. And your logo.
  • Stand out from the crowd and let customers know you’ve made their security a priority.
  • Increase visibility, recall and engagement—including a 10% increase to engagement rates.
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DMARC Benefits Of IT

  • Demonstrate the highest level of email security practice through DMARC compliance.
  • Make it harder for bad actors to target your customers with identity-focused attacks like spoofing and phishing.
  • Get better visibility and control over the messages sent and received by your domain.
  • Gain clear insight into the types and frequency of attacks targeting your domain.
  • Ensure legitimate emails are delivered reliably, without anything slipping through the cracks.

Trusted By

Top brands are enhancing inbox trust by implementing DMARC, BIMI, and Verified Mark Certificate
for secure, recognizable email communications.

Optimise Your Brand’s Reputation
and Engagement

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Increase deliverability

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Upgrade the
inbox experience

vmc-increase-open-rates

Increase open rates

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Improve email security

Frequent Asked Questions

A Verified Mark Certificate (VMC) is a digital certificate that allows registered trademarks and government seals to be displayed as logos in email clients, verifying the sender’s identity and promoting brand trust.
A Common Mark Certificate (CMC) is a digital certificate for trademarks protected by prior use. It ensures that your logo can be displayed in email clients, similar to a VMC, but does not require a registered trademark.
You can purchase a VMC or CMC from WebNIC. Your organization will need to ensure DMARC enforcement and have the necessary trademark validation (registered for VMC or prior use for CMC).
1. Ensure DMARC compliance.
2. Obtain trademark validation (registered for VMC, prior use for CMC).
3. Upload your logo for email client verification and display.

Yes, a registered trademark is required for a VMC. However, a CMC can be issued for trademarks protected by prior use.

No, your company name does not need to be registered as a trademark, only the logo.
VMCs require validation from recognized trademark offices. Please consult the accepted list or check with WebNIC for details.
In such cases, you may need to pursue additional steps for trademark validation or consider a CMC if your logo is protected by prior use.
By displaying your logo in email clients, VMCs and CMCs provide a visual assurance of authenticity, reducing the risk of phishing and building trust with recipients.
DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication protocol that helps prevent email fraud.
DMARC-enforced means that your organization has implemented DMARC policies to protect against email spoofing and phishing attacks.
DMARC is crucial for email security, ensuring only authorized messages are delivered and providing control over your email domain.
DMARC verifies that the sender’s domain is legitimate, reducing the chance of phishing and spoofing attacks.
BIMI (Brand Indicators for Message Identification) is a standard that allows brand logos to be displayed in email clients, working alongside VMCs and CMCs to boost brand visibility.
Yes, BIMI can be implemented for CRM-generated emails if DMARC compliance and domain authentication are properly configured.

Verified Mark Certificates are the last step in a series of identity authentication and security validation checks. Your organization’s DMARC enforcement is validated by the email client via confirmation of your BIMI record and VMC-enabled logo. If everything checks out, your logo is displayed, serving as a visual indicator of your message’s authenticity, which in turn increases engagement and builds brand recognition.

BIMI is a standard for displaying brand logos, while a VMC is the certificate that validates and authorizes the use of these logos.
CMCs function similarly to VMCs but are used for trademarks protected by prior use instead of registered trademarks.
S/MIME (Secure/Multipurpose Internet Mail Extensions) is a protocol used for encrypting and signing email messages to ensure their security.
Use encryption protocols like S/MIME or PGP to secure the content of your email messages.
Implement DMARC, use verified certificates like VMCs and CMCs and educate your team on recognizing phishing attempts.