What Is Digital Brand Protection and Why Is It Important? 1

What Is Digital Brand Protection and Why Is It Important?

What is digital brand protection?

Digital brand protection is the action of taking continual and proactive measures in monitoring and protecting a brand’s digital identity. The aim of such a process is to ensure that its reputation is not taken advantage of by ill-intentioned people in the digital landscape.

With the advancement of the Internet globally, many brands must now build a strong online presence to connect with their customers. Customers’ attention is now largely focused online and brands need to adapt and change their ways of doing business accordingly. There is a huge change in consumer behaviour, and any brands who fall behind will likely see their businesses affected.

Nowadays, various digital channels – websites, email, search engines, social media and mobile are all crucial for brands to engage with their customers. These channels are great for growing their business, increasing awareness and reach, increasing touchpoints with customers online, as well as building a strong digital presence. With all these coming in the picture, it is certain that new external threats to brands that cannot be ignored will arise, and owners need to make sure to take care of their digital brand identity.

Therefore, digital brand protection is essentially implementing brand protection steps for all digital activities performed. The reality is that digital activities will inevitably increase usage of multiple digital channels and as a result they bring increased external risks to a brand, including both good and bad exposures. Hence, it is advisable for every brand to make sure that internally they have someone who is responsible for constantly performing digital brand protection operations. Brands have to react with high efficiency and equip themselves with skills to navigate the digital landscape and stay ahead of bad actors, especially those in the e-commerce space.

 

What Is Digital Brand Protection and Why Is It Important? 2

The importance of digital brand protection

1. Safeguard your brand name and reputation from frauds and impersonation
Brand name and reputation takes years and efforts to build, and they must be protected from online bad actors. As the legendary investor Warren Buffett stated, it takes 20 years to build a reputation and five minutes to ruin it. Your brand’s reputation works the same way as well.

Therefore, it is crucial that you perform due diligence in digital brand protection to safeguard your brand name and reputation. With a solid digital brand protection strategy in place, you can prevent online bad actors from using your brand name and reputation in fraudulent activities, or even impersonating your brand to scam users.

2. Prevent loss of customer trust and financial loss
As a continuation of the impact above, loss of brand reputation will then cause the loss of customer trust and eventually financial loss as well. Bad actors use your brand to steal from your customers and deceit them, causing a ripple effect whereby customers will be more alert in dealing with your brand, or even altogether stop doing business with you. Not to mention, business that is supposedly yours have been diverted away from you by impersonating your brand, causing a loss of revenue due to online counterfeiting and piracy.

Therefore, digital brand protection is an extremely important remediation plan that must be set in place for your brand to prevent all these losses.

3. Protect a brand’s intellectual property and online presence efforts
Bad actors are constantly taking advantage of brands by impersonating them in their digital activities. No industry is safe from this, including your brand. It is a serious issue because many bad actors now even go to the extent of making fully functional websites, as well as using authentic-looking emails to imitate brands with unbelievable accuracy. They hijack brands of their content and imagery, intellectual property, and use very similar URLs to steal website traffic from the brands, undermining all their efforts in building an online presence.

Therefore, brands are advisable to engage in digital brand protection activities, as well as to put in place strategies to handle situations such as those aforementioned, should they arise. You need a solid contingency plan to follow through if any external threats regarding your brand happen unfortunately.

 

What Is Digital Brand Protection and Why Is It Important? 3

The threats a brand faces digitally

Any brands which are not taking proactive measures in digital brand protection risk facing various types of threats by online bad actors. Here we outline some common threats:

1. Brand impersonation
We mentioned this previously, and now we outline here what kinds of impersonation might occur in your brand’s digital activities. To have an online presence means your brand has its own domain, website, email and various social media accounts. All of these are opportunities for bad actors to impersonate your brand to defraud or hijack.

The most common form of impersonating a brand is to use a spoof domain, whereby a bad actor uses a domain to look like your brand. It can be as simple as using similar typo which involves using your brand name or the more advance method of hosting content that mimics your brand’s content, as shown in the pictures below.

What Is Digital Brand Protection and Why Is It Important? 4

Image source: https://www.domaintools.com/resources/blog/up-to-your-gills-in-phishing-attacks-this-research-may-help

 

According to domaintools.com also, some common domain spoof tactics include:

  • Extra added or left out letters in the domain, such as Yahooo[.]com, mozila[.]com
  • Dashes in the domain name, such as Domain-tools[.]com
  • The letters ‘rn’ disguised as an ‘m’, such as modem.com versus modern.com
  • Reversed letters, such as Domiantools[.]com
  • Plural or singular forms of the domain, such as Domaintool[.]com

 

What Is Digital Brand Protection and Why Is It Important? 5
Phishing website impersonating the PayPal brand

 

The aim of doing so is to trick users into believing that they are visiting a legitimate website to share their confidential information. We call these phishing websites, and any brand that has an online presence faces the domain impersonation threat.

Other notable impersonation methods that bad actors can also use include social media impersonation, CEO or key personnel impersonation, as well as mobile application impersonation.

2. Brand abuse

Bad actors can also abuse a brand’s name and reputation online through various methods, which are unauthorised by the brand owner or unknown to him/her. Some possibilities that bad actors can exploit through brand abuse include:

Unauthorised sales channel and grey market abuse

Bad actors take advantage of your brand’s reputation to sell your brand’s goods and services through sales channel unauthorised by you since the beginning. Or they exploit the difference in prices for the different markets of your brand, in terms of minimum retail price (MRP) violations.

Counterfeit goods and services

Piracy is rampant online, and your brand risks being used without permission in the trading of fake goods and services, which will harm your brand’s reputation and credibility. Bad actors abuse your brand’s copyright, trademark and intellectual property. For example, they use your brand logo, content and identity to deceive users.

Domain and cybersquatting

Your brand also faces the threat of domain abuse and cybersquatting online, whereby bad actors register your brand using any of the various top-level domains. They use the domains for cybersquatting and demand a payment from you, or they threaten to impersonate your brand to perform phishing attacks as mentioned above.

Malware distribution, PPC advertisement hijacking and crypto-jacking

Bad actors also take advantage of your brand as a cover up for their illegal actions of distributing malware, ransomware, trojans, virus or doing crypto-jacking. They do so by taking control of your website, or making a highly similar website as yours. Then, they install executable files and scripts on your brand’s website or the fake website to infect all visitors who search for your brand.

In summary, these threats can happen to anyone and any brand at any time. If your brand does not have a proper digital brand protection in place, the implications are severe and it will lead to tarnished brand reputation, loss of customers’ trust and their business, and eventually financial loss. The headaches of solving digital brand threats are very daunting and costly. Do make sure to perform digital brand protection actions beforehand, and make sure that all these do not happen to your brand(s).

 

What Is Digital Brand Protection and Why Is It Important? 6

Who needs digital brand protection?

The answer is definitely ANY company that has an online presence. Digital brand is part of the core assets of a brand now, as long as you conduct any forms of digital activities for your business. Make sure to start taking actions for your digital brand protection. Here are some steps you can start thinking about:

  • Proactive global domain registration service
  • Phishing, brand abuse protection & take down service
  • Protection from “domain hijacking” lock
  • Domain portfolio management
  • SSL portfolio management
  • Online digital reputation management
  • Domain brokerage & escrow service
  • Domain audit
  • Personal data WHOIS protection

Digital brand protection is of utmost importance now in this digital era. Not only does brand protection matter a lot in the real world, but it also matters a lot in the digital landscape. Do not allow your brand reputation to be exploited by ill-intentioned players! It takes years to grow your reputation, so why let bad players destroy it? The good news is, we also offer digital brand protection service. Protect your brand’s online reputation by letting us do all the heavy lifting for you. Contact us to learn more.

About WebNIC

WebNIC is an accredited registrar by ICANN and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers in over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected]

What is a domain registrar and what are its responsibilities? 7

What is a domain registrar and what are its responsibilities?

What is a domain registrar?

A domain registrar is a business that is responsible for registering and managing domain names, where it bears the responsibility of facilitating the process to ensure successful domain registrations by users. A domain registrar helps a user purchase and manage his/her domain name.

In case you do not know what a domain name is, read our article about domain name here.

A domain name is crucial when building a website, and you cannot have a website without getting a domain name for it. To get a domain name, one has to register it online, and the process here is where a domain registrar plays a role.

 

What is a domain registrar and what are its responsibilities? 8

What are the responsibilities of a domain registrar?

A domain registrar is responsible for offering domain name registration services to registrants. With this in mind, it performs a few important customer service-related tasks, according to the requirements set by ICANN. ICANN stands for the Internet Corporation for Assigned Names and Numbers. It is in charge of coordinating the Internet address book and the unique identifiers of all websites worldwide, enabling one global Internet. That is why it is crucial to work with an ICANN-accredited registrar.

Partner with WebNIC, an ICANN-accredited registrar, to start a domain name reseller business!

 

What is a domain registrar and what are its responsibilities? 9

In such a situation, there exists a relationship between ICANN and an ICANN-accredited domain registrar, held in place by the Registrar Accreditation Agreements (RAA), which sets out the obligations of both parties. Under RAA, a domain registrar is obliged with the following responsibilities:

1. A domain registrar must adhere to numerous ICANN consensus policies. Some example policies include Inter-Registrar Transfer Policy, Uniform Domain Name Dispute Resolution Policy, WHOIS Data Reminder Policy, WHOIS Marketing Restriction Policy, Restored Names Accuracy Policy, Expired Domain Deletion Policy, to name a few. The aim of doing so is that ICANN wants to ensure a high standard of domain name registration service level for all registrants.

2. A domain registrar must update and populate WHOIS data in a timely manner to ensure the accuracy of the data. WHOIS is a database of information that allows users to look up domain and IP owner information and check out dozens of other statistics about the domain name.

3. A domain registrar must submit and update the most recent registration information to registries. A registry is an organisation responsible for monitoring certain top-level domains and their corresponding registration information, which a domain registrar submits.

4. A domain registrar must provide users with public access to WHOIS data, where they can search for the information associated with a domain name. It is important to have a certain degree of transparency and access to owner info, in case there are any issues with a domain name.

5. A domain registrar must require all Registered Name Holders (domain name registrants) to enter into a registration agreement that includes specific provisions. The agreement outlines the laws and regulations related to the domain name, which provides a high level of transparency in dealing with domain name issues.

6. A domain registrar must investigate reported inaccurate contact information. The contact info of a domain name registrant is usually available through WHOIS data, and anyone can reach out and contact them to handle domain name issues. It is possible for the presence of inaccurate contact information in WHOIS, and if reported by users, a domain registrar must do due diligence in investigating it.

In summary, there are many responsibilities for a domain registrar, and the most crucial part is to handle all domain name transactions initiated by a user, namely registration, transfer and renewal. The domain registrar plays an important role in updating registries whenever there is a new domain name purchase by a customer. It is required to maintain a database of accurate information to ensure the Internet works smoothly.

 

What is a domain registrar and what are its responsibilities? 10

Domain Registrar Compliance Program

Other than the responsibilities stated above, there is also a Registrar Compliance Program outlined by ICANN, and it must be complied with by a domain registrar. Under this program, the lists of domain registrar compliance areas are outlined below:

1. WHOIS management
A domain registrar is required to comply with the provision of free public WHOIS service on Port 43 and via the web. It must also submit all required data elements to the registries and update data in a timely manner. It is also required of a domain registrar to take the necessary steps to investigate and correct inaccuracies upon notification. Besides, a domain registrar also needs to provide annual WHOIS data reminders to registrants.

2. Domain name transfer
Every ICANN-accredited domain registrar must allow domain name registrants to transfer their domain names to another registrar. Any registrants can submit any complaints regarding the transfer process of a domain registrar, and ICANN will take the appropriate steps to review and follow up with the domain registrar in question.

3. Domain name renewal
Every ICANN-accredited domain registrar needs to abide by policies regarding domain name expiration and the renewal process. The compliance includes specific communication standards to notify registrants of domain name expiration, as well as the standard of the renewal process.

4. Data escrow compliance
A domain registrar is also required to submit an electronic copy of its database to an escrow agent in accordance with an agreed schedule and format. The process is done by having the domain registrar enter an agreement with ICANN and the escrow agent. From there on, the domain registrar needs to submit data accordingly on schedule, in the proper format and which complies with the requirements stated in RAA.

Such a process aims to safeguard the registrants, in case of any forms of failure from the domain registrar. A data escrow agent is a neutral third-party which stores the data and restores said data when the circumstances arise.

5. Uniform Domain Name Dispute Resolution Policy (UDRP) compliance
The UDRP is a method to resolve certain domain name disputes regarding trademarks. When an independent dispute resolution provider files a dispute, ICANN requires that a domain registrar complies with the UDRP. The compliance areas include specific procedures, such as verifying registrant information, maintaining domain status quo, locking domain names, and timely implementation of UDRP decisions.

In conclusion, there are many responsibilities and compliance that is required in becoming a domain registrar. Besides, the process to qualify as a domain registrar is daunting and incredibly challenging, which is why not many businesses are willing to commit and invest in becoming one. However, there is still the alternative of joining us as our reseller, in which you can still involve yourself in the domain industry. We offer many benefits to become our reseller, check them out here!

About WebNIC

WebNIC is an accredited registrar by ICANN and various countries, including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers in over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected]

The Benefits of Joining WebNIC as a Reseller 11

The Benefits of Joining WebNIC as a Reseller

Join WebNIC as a reseller and start a domain reseller business

What is a domain reseller business?

A domain reseller business is a company that offers domain name registration service to end-users. It plays an important role in helping end users to do so. Nowadays, everyone can successfully register a domain name easily in just a few minutes, and it is only possible thanks to the many domain reseller businesses out there. The entire registration process is very streamlined nowadays, where a domain reseller completes the domain registration process of an end-user through a registrar by connecting its system with the registrar’s system.

Not sure what is a registrar? Take a look at the section on “How Does Domain Registration Work?” of our blog: What is a Domain Name and How it Works?

In addition, be sure to look out for these qualities in a registrar!

 

The Benefits of Joining WebNIC as a Reseller 12

Why should you start a domain name reseller business?

1) A matured and established industry which is still growing

The domain industry has been around for more than 20 years, and it has evolved into a matured market. The domain name industry, in terms of revenue, has an estimated market size of US$6.5bn in 2021, according to IBISWorld. The data indicated that becoming a domain reseller can be a potentially rewarding endeavour for any interested individual or company out there. In addition, the Covid-19 crisis has sped up the digital transformation of many businesses globally, thus increasing the demand for domain name registration service.

According to market research firm Research and Markets, the global market for domain names estimated at 343.1 million domain names registered in the year 2020, is projected to reach a revised size of 512.3 Million Domain Names Registered by 2027, growing at a CAGR of 5.9% over the period 2020-2027. Among the analysis, generic Top-level Domains (gTLDs) is projected to record 5.5% CAGR and reach 309.3 million domain names registered by 2027, whereas country code Top-level Domains (ccTLDs) is projected to record 6.5% CAGR.

Without a doubt, there is still room for growth in the domain name registration industry for the next five years, and you can take the opportunity to build a domain reseller business by joining us as a WebNIC reseller!

Click here to learn more about WebNIC Reseller Program!

2) Low investment cost to get started

Becoming a reseller of domain registration service is an easy and low-cost investment. It does not require high upfront cost or any hefty capital to get started. All you require is a website and a reliable registrar service provider who can assist you to set up everything according to your needs. If you are unsure how to get started, most registrars offer reseller programs to assist you, including WebNIC. As a registrar, our role is to help any potential domain resellers get started selling domain name registration service.

Being a domain registrar, we are required to meet certain standards, as well as strict requirements established by an agreement with ICANN and a domain registry. We also need to build and maintain a robust infrastructure to perform domain name transactions. All these operations require heavy investment and maintenance cost, which is why not everyone can become a registrar because it is far riskier. On the contrary, being a domain reseller does not need to face these issues. All you need to do is create a website, complete your system technical setup yourself if you can, or get help from us. After that, you can immediately start selling domain name registration service.

The low investment cost to get started is one of the reasons why you should start a domain name reseller business. Without needing to put in a huge capital, it is low-risk and anyone or any business can do so, including you! Join us as a reseller!

3) A streamlined and highly automated online business

A domain name reseller business is an online business that can run automatically on its own. The domain industry has been around for more than 20 years, and it is very much matured, as mentioned previously. Many domain registration processes are now highly streamlined and configured to function automatically on their own by using automated software tools. As a result, end-users can easily register their own domain names in just a few minutes through you as a domain reseller. The best thing is, the entire process is streamlined and automated, where it only requires minimal interference from you as a domain reseller.

Starting a domain name reseller business enables you to enjoy all the benefits an online business provides, with the added benefit of powerful automation. With this in mind, your domain reseller business can operate 24/7/365, anywhere, anytime. You can manage your business from anywhere in the world, which in turn save business operation cost. You can instantly deliver what end users want, while at the same time earn some profit. Join us today and be our reseller!

 

The Benefits of Joining WebNIC as a Reseller 13

What are the benefits of joining WebNIC as a reseller?

1) We provide a wide variety of products. 700+ domain extensions, 50+ SSL certificates, web security solution, Microsoft 365, email service and cloud computing solution.

2) Choose what you want to sell. Enjoy frequent promotion activities, set your own prices and profit margin.

3) You may connect to our system through multiple selling channels. We support API integration, EPP, WHMCS integration, white label storefront and our in-house web-based portal.

4) We provide a modern and user-friendly dashboard to manage your business with ease. We also support flexible payment options based on your needs.

5) Build your brand with our white label service on all your customer-facing interfaces. We are completely invisible to them.

6) Enjoy 24/7 high-quality support with quick replies to all support requests. No request will go unnoticed or unhandled.

7) No hidden fees and zero monthly/annual fees. We only require a one-time account activation deposit, and you can use it up 100%!

8) Bulk discounts with the best prices to suit your needs and an easy transfer-in process. We help you to handle all, saving you work and time.

About WebNIC

WebNIC is an accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers in over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected]

.INC is a Domain Made for Business 14

.INC is a Domain Made for Business

What is a .INC domain?

.INC is short for incorporated, and it is a generic top-level domain (New gTLD). It is put in place specifically to cater to businesses but is open to anyone whether they are incorporated or simply value the professional meaning of the “inc” ending. .INC domains offer instant credibility among an elite community of corporations and brands and is the perfect domain extension for businesses, that mean business!

.INC is a Domain Made for Business 15

The Launch of .INC Domain

.INC is almost two years old as of the time of writing. It was launched in March 2019 in 3 different phases, where it achieved success as one of the top 50 sunrise periods to date. Phase 1 was the Sunrise Period, with exclusive eligibility for trademark owners. Phase 2, the Early Access Period, was a weeklong opening where early bird fees applied. General Availability opened in Phase 3 where .INC domains became open to the public on a first-come, first-serve basis.

The Value of a .INC Domain

The registry behind .INC has taken the initiative to position it as a premium domain extension, with the average retail price is in the range of US$2,000 per year. According to the registry, the reason behind this is an attempt to ensure .INC domains are available for businesses looking to actively use their domain name and deter cybersquatting of popular or trademarked names.

Millions of company names already end with “Inc”, the .INC domain gives businesses the opportunity to have their domain name be an exact match to their brand name without any added characters.

The .INC domain is a truly distinctive domain ending that is perfectly suitable for any and every aspiring entrepreneur, small and medium businesses, as well as global enterprises.

.INC is a Domain Made for Business 16

Why Every Business Could Use a .INC domain

1. .INC domain is specially crafted for business

.INC shows people that a business is real and trusted, and that it means business. It is well-known and widely recognised around the world as the abbreviation for incorporation. Millions of businesses have their names end with .INC, and now they can also build an online identity that ends with .INC.

2. .INC looks great with any business names

.INC is short and memorable, creating a strong and lasting impression in our minds. It looks great, feels trustworthy and pairs well with any other names. The general public is familiar with the term .INC when they see it, and it helps businesses to gain instant credibility and trust.

3. .INC is a premium domain name extension

.INC domain is priced with businesses in mind, which demands a premium price in order to reduce cybersquatting. It assists businesses to reduce the possibility of facing cybersquatting issues, empowering owners to register the .INC domain they want, when they want it. Save time and money in dealing with cybersquatters, private sellers or pre-owned domain.

.INC is a Domain Made for Business 17

Success of the .INC domain

The .INC ending has received attention from many internationally recognized brands since launch. From Fortune 500 corporations to new startups the .INC domain has become home for businesses of various sizes. The universal understanding of the “inc” ending has been well received across a large variety of industries and countries. The top three regions for .INC registrations are United States, United Kingdom and Japan – the latter two being noteworthy as they don’t formally recognize incorporation and a legal type of business formation.

Smaller businesses looking to grow have upgraded their domain names with .INC to match their brand names. Examples include companies such as, Shiftplus.inc, previously shift-plus.jp, Next.inc, which was previously nxsw.co.jp, or Gray.inc, which also owns gray.sg.

Internationally recognized brand names have registered their .INC domains, including celebrities Beyoncé and Taylor Swift. Since launch over 50% of businesses listed on the Forbes Most Valuable Brands list, have registered their .INC domain. Below are some of the famous brands with a .INC domain:

nike.inc, dell.inc, sony.inc, google.inc, bmw.inc, toyota.inc, chanel.inc, adobe.inc, visa.inc, baidu.inc 

Register .INC domain with WebNIC

WebNIC is proud to be an authorised registrar of the .INC domain. We are an official provider of .INC domain registration service and you can start selling it to your customers. Email us at [email protected] if you need more info on registering .INC.

About WebNIC

WebNIC is an accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected].

WHMCS Managed Service

Web Business Now Made Easy With WHMCS Managed Service

What is WebNIC WHMCS Managed Service?

WebNIC WHMCS Managed Service is a new service to help our existing resellers and new resellers to leverage on WHMCS to automate the business processes for their web business. It is beneficial for our partners who intend to optimise their web business operations through automation, as well as newcomers to the web business industry. However, the setup and configuration of WHMCS can be quite challenging, even for experienced players in the web business industry, not to mention newcomers. Hence, we have rolled out WHMCS Managed Service to help you, all of our valuable partners (existing or new), to enjoy the convenience of WHMCS automation. We help you to lift the troubles you face while setting up WHMCS to ensure you get a pleasant experience in the process. It is our aim to make WHMCS setup and configuration easy and simple for you! We want to help our resellers to start and manage a web business without hassle, making it truly simple and painless by using the leading management platform in the world, WHMCS!

WHMCS automation for web business

WHMCS automation for web business

What is WHMCS?

WHMCS is an automated billing and management platform for all your web business’s need. It is a single, unified management platform which contains optimisation and automation for all web business related operations, such as hosting, domain, billing, customer support suite and developer’s tools. WHMCS allows users to setup and configure automation for all of the operations below, making the management of a web business convenient and efficient.

WHMCS provides hosting service

WHMCS provides hosting service

Hosting

Optimise the web hosting purchase experience for your customers. Use WHMCS to easily deploy customer hosting account provisioning, such as creating, suspending, modifying and terminating accounts. It also integrates with all leading hosting control panels, cPanel, Plesk, DirectAdmin, etc. You can choose from a wide selection of order form templates to use, to enable automated checkout of your customers.

WHMCS provides domain name service

WHMCS provides domain name service

Domains

WHMCS helps you to automate and simplify your web business’s domain management by providing your customers a full feature self-service management portal. It is able to integrate with all the major domain registrars to deliver a quick and efficient domain registration process once it is set up. With WHMCS, your customers can perform registration automatically, check domain availability real time, manage nameserver, transfer domain, set up automatic renewals and many more.

WHMCS provides automated billing service

WHMCS provides automated billing service

Billing

WHMCS is able to fully automate all billing related operations for your web business. You can set it up to help your web business process tasks such as generating invoices, recurring payments setup, collecting payments, sending payment reminders, tracking performance and many more. It also accepts multi-currency, handles taxes, creates coupons and promotions, and many more billing-related functions. The most important thing is WHMCS is integrated with many payment gateway solutions, including credit cards, third-party gateways like PayPal, offline payments etc. You can rest assured and let  WHMCS handle all your billing tasks!

WHMCS provides a powerful customer support suite

WHMCS provides a powerful customer support suite

Customer Support Suite

WHMCS provides a built-in customer support desk. Support your customers with a powerful support ticketing system and give them a pleasant customer experience in doing business with you. Combine and track all your customer communication in a single place designed for team collaboration. Be on the same page as your support staffs to view all things related to the customer’s request and details. With WHMCS, your customers can easily reach out to you by opening support tickets through the web or email and you can easily delegate them to your staffs to provide a quick and efficient customer support experience.

WHMCS is highly flexible in integrating with other software

WHMCS is highly flexible in integrating with other software

Developers

WHMCS is a dynamic, flexible and powerful platform, as it can integrate with many different service providers and tools. You can fully customise the looks of your WHMCS and integrate it with any other software that benefits your web business. It provides powerful hook and API that your developers can easily build your web business upon, because WHMCS is created in a modular architecture. Discover more applications, themes and integrations in WHMCS Marketplace to take advantage of for your web business. There is also a developer community to help your developers if they need it.

5 reasons to use WHMCS for your web business

5 reasons to use WHMCS for your web business

Why use WHMCS for your web business?

1. Low-cost and affordable

Take advantage of the powerful and robust features that WHMCS provides you with at a low cost. Offer a wide range of web business services to your customers without spending a big budget. WHMCS helps you to systematically reduce operational costs and increase your web business profitability.

2. Increase productivity

Say goodbye to manual work in processing your customers’ orders. WHMCS offers automation and immediate processing for the orders you receive. Process more orders by automation.

3. Increase reliability

Lower the chances of making a mistake due to human error while processing your customer’s order. WHMCS automates it and helps to increase reliability for a high-quality customer experience.

4. High availability

WHMCS helps your web business in the provisioning of web services to your customers 24/7/365. Serve your customers day and night throughout the year, anytime and anywhere.

5. Easy maintenance

To start using WHMCS, it requires an initial setup and configuration once only. After that, it only requires a least amount of maintenance, saving you time and effort.

However, the setup and configuration of WHMCS can be quite challenging, even for experienced players in the web business industry, not to mention newcomers.

Let us help you to take out the painful WHMCS configuration from the equation!

Kickstart your web business immediately and resell the following WebNIC products: domain, SSL certificate, Office 365, Alibaba!

Introducing WebNIC WHMCS Managed Service!

WebNIC WHMCS Managed Service

WebNIC WHMCS Managed Service

How does WebNIC WHMCS Managed Service work?

The new service will help you to get started with using WHMCS for your web business! We help you to do the initial setup and configuration of WHMCS for your system, by assigning a dedicated member of our team to help you! We want to provide you a smooth and hassle-free experience in fully installing, configuring and setting up WHMCS. We get it ready for you in perfect shape, so that you can start using it for your web business immediately. The service includes all of the following:

* Servers should meet our System Requirements before the service can be performed.

How to get started?

You can get started by contacting us to express your interest in our WHMCS Managed Service!

If you are an existing WebNIC reseller:

  1. Drop us an email at [email protected] to request for the service.
  2. Visit our WHMCS Managed Service info page and submit the form at the bottom of the page!

If you are a non-existing WebNIC reseller, kindly sign up at our website first and activate your WebNIC reseller account. Once you have successfully done so, contact us to request for the service through any of the options above.

Conclusion

With this new WHMCS Managed Service, we hope to help all of our resellers to take advantage of the powerful WHMCS platform to automate their web business. We want to make the experience of setting up and configuring WHMCS pleasant for all of our resellers, and we will assist you in every step of the process. Simplify and automate all your web business processes, and focus on growing your business with our new service! Get started here! If you have any other inquiries, feel free to drop us an email at [email protected]!

About WebNIC

WebNIC is an accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected].

Understand What is a Digital Signature and Its Benefits 18

Understand What is a Digital Signature and Its Benefits

What is a digital signature?

A digital signature is a specific kind of electronic signature (or e-signature) to digitally sign and secure electronically transmitted documents. It is widely recognised as the most secure type of electronic signature, among the many different types out there. All digital signatures operate in a standard and an internationally accepted format, called the public key infrastructure (PKI) protocol. Therefore, it is regarded as the most secure type of electronic signature, and it is legally binding in many countries.

Digital signatures are identical to physical signatures in that they are unique to every person. They support “non-repudiation”, time-sensitive transactions, audit trails and regulation requirements. They identify the identity of the signer, provide a timestamp of when the documents are signed and support an audit trail if needed. They also provide a tamper-evident seal to secure and proof the authenticity of a document, ensuring it has not been altered since the time of signing. This is extremely important for working with documents online securely.

How does a digital signature work?

As mentioned above, digital signature works by using a specific protocol, PKI. It is regarded as the golden standard when it comes to validating and authenticating digital identity through encryption. Under the PKI protocol, a mathematical algorithm that can only be done by a computer generates two long numbers (known as keys), which act as a pair of related keys, a public key and a private key. Both the keys act together to encrypt and decrypt a message, through an encryption mechanism known as the public key cryptography. They work together to generate a digital signature for the document signer, which is equivalent to his/her digital identity.

Here is an example of the whole working process of a digital signature:

  1. Mary selects a file to digitally sign it to send it to her colleague, James.
  2. A hash value of the file’s contents is generated by Mary’s computer.
  3. This hash value is encrypted with Mary’s private key to create a digital signature.
  4. The file with the digital signature is sent to James.
  5. James receives the message, and his computer program identifies the file has a digital signature. When he opens the file, his computer will proceed to decrypt the digital signature using Mary’s public key, then calculate the hash of the original message and compare the hash it receives to the decrypted hash received with Mary’s message.
  6. Any difference in the hash values means there has been a tampering of the file.
How does a digital signature work

The whole working process of a digital signature

What are the benefits of using a digital signature?

A digital signature brings many benefits in the process of document handling, and it works better than traditional signatures. Here are some of the benefits of using a digital signature to sign electronic documents.

  1. Highly trusted and compliant to proven consent of the signer.

When the signer digital signs an electronic document, he/she needs to supply specific credentials to perform the action. The credentials are unique for each individual. By digital signing a document, it is a strong indication equivalent to the signer giving consent for his/her signature, and it also confirms his/her identity, because no one else has his/her specific credentials. Hence, a digital signature is highly trusted and compliant with laws, which also acts as a written evidence to confirm one’s identity.

2. High security and protection

A digital signature provides an audit trail that is retraceable to validate changes to an electronic document. It is cryptographically bound to the said document and the audit trail acts as a tamper-seal to ensure no alterations are made after a document is digitally signed. An approach like this ensures that when the receiver opens the document, the contents in it are exactly the same as intended by the sender. Any detected differences will alert the receiver about the authenticity of the document, providing protection to the document and the recipients.

3. Convenience in terms of time-saving and cost effectiveness

Digital signature is done fully online without the need to have physical copies of documents. It saves time in managing documents and obtaining physical signatures from multiple parties, especially when there is a large number of documents. Instead of preparing them physically through printing, in-person appointments, scanning, dispatching and running around, send a digital copy to all and save time! It is also cost-effective, which reduces paperwork cost, travelling cost, or even costly mistakes due to human errors while handling them physically.

Understand What is a Digital Signature and Its Benefits 19

Use cases for digital signature

Nowadays, many businesses and their online documents make use of digital signatures to increase the efficiency for their business processes, while at the same time ensuring the security of these documents which are used in critical business transactions. Example documents include:

  1. Contracts and legal documents: Many countries recognise digital signatures as legally binding, hence they are suitable for such documents, which require authenticated signatures and unmodified assurance.

  2. Sales agreements: Digital signature on these documents protect both buyers and sellers and it provides peace of mind for both parties. Their identities are authenticated, their signatures are legally binding and they know the terms and condition of the agreements are not altered by any third parties.

  3. Banking and financial documents: The financial department of companies can digital sign their invoices and send to their customers. Customers are protected, knowing the payment requests are from authenticated and the true seller, not a bad actor scamming them to send money to a fraudulent account.

  4. Healthcare data: Data privacy is of utmost importance in the healthcare industry, especially patient records and research data. Digital signatures protect the sensitive information contained in these data and make sure they are not altered during sharing between qualified parties.

  5. Government documents: When government agencies handle data, they need to adhere to strict guidelines and regulations. Digital signatures streamline the process by making certain the right people with the right authority can perform government approvals, without being altered illegally.

  6. Shipping documents: Digital signatures help manufacturers reduce costly shipping errors, due to incorrect cargo documents or tampering. Digitally signing shipping documents are much more accessible and safer compared to physical shipping documents.

Start selling digital signing certificates with WebNIC

A digital signature can only be created with digital signing certificates. Therefore, WebNIC has added a new service to provide document signing certificates service to our valued partners. Our digital signing brands include world-renowned brands, DigiCert, Sectigo and GlobalSign to help our partners deliver the best digital signature service. Digital signature is gradually becoming more mainstream and it will evolve into an important must-have when it comes to dealing with documents online! Get started selling today and be a part of this global trend towards a digital signing age!

About WebNIC

WebNIC is an accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected].

10 Reasons Why You Should Register a .EU Domain 20

10 Reasons Why You Should Register a .EU Domain

What is a .EU domain?

.EU domain is the country code top-level domain (ccTLD) of the European Union, one of the largest marketplaces in the world. It is an international organisation that consists of 27 members of European countries, and there is an estimated population of 446 million people living within the European Union. It is specifically created in the year 1999 to help the people and businesses within Europe to build a powerful and trusted identity in the vast Internet landscape. As the latest Q2 2020 report shows, .EU sees a total number of 3.6 million registrations, which is a remarkable achievement!

Who can register .EU domain?

A .EU domain can only be registered by the residents of the European Union, businesses that have a registered office in it, as well as businesses which are established in the European Union. To get more details, visit our .EU FAQ page.

 

Why register a .EU domain?

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  1. It is recognised as a European passport to the Internet

Registering a .EU domain is equivalent to securing a digital European identity on the Internet. People or businesses who have a .EU domain is projecting a strong message that they are from the European Union, highlighting their credibility and trustworthiness, which increase users’ confidence. It also helps to secure a pan-European Internet identity for their online presence.

  1. It is available in all 24 official EU languages

.EU domain supports all 24 official EU languages. The European Union has many languages, and the registrant can choose any of the official EU languages to register a .EU domain. They are: Bulgarian, Croation, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovene, Spanish, Swedish.

 

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  1. It supports Internationalized Domain Names (IDN)

The powerful .EU domain supports IDN, which enables it to support all the official EU languages above. Most of these languages are based mainly on Cyrillic, Greek or Latin characters, and they are all available in the form of IDN, which can be used to register for a .EU domain in any official EU languages.

  1. It is suitable for local, national and international regions

A .EU domain offers high flexibility when it comes to building an online presence in different regions. It can be used in regions of the registrant’s local country, it can be used in regions nationally within the European Union and it can even be used internationally across the world.

 

10 Reasons Why You Should Register a .EU Domain 23

  1. It is a powerful gateway to one of the largest markets in the world

A .EU domain is a powerful gateway and opportunity for businesses to unlock the vast potential of the European market. There is a huge market opportunity in Europe, where businesses can expand and grow their operations to bring in more revenue and profit. A business that uses a .EU domain enjoys a higher chance of business success, because Europeans lower their barrier in dealing with the business when they see .EU.

  1. It is reliable, quality-assured and secure

A .EU domain is known to be a highly-reliable and trustworthy domain extension. The registrants of a .EU domain are restricted to people and businesses from the European Union only and their identities have been properly verified. Interacting with websites with .EU domain is safe and secure, and users will have a quality-assured experience in the process.

 

10 Reasons Why You Should Register a .EU Domain 24

  1. It establishes a stronger security with DNSSEC

DNSSEC stands for Domain Name System Security Extensions, and it strengthens the security of a website using a .EU domain. It is an Internet security protocol, whereby it reduces the chance that the website’s users are redirected to other ill-intentioned websites. It works by checking responses at each level of the Domain Name System (DNS), through a “chain of trust” mechanism. Read more about DNS here!

  1. It is available with Registry Lock Service to further protect domain name

A website that uses a .EU domain can also opt for Registry Lock Service to enjoy a greater degree of domain name safety. The Registry Lock Service can be applied to prevent accidental changes, deletion or transfer of the domain name. It is most suitable to be used in protecting valuable and premium .EU domain names.

 

10 Reasons Why You Should Register a .EU Domain 25

  1. It increases a website’s visibility via the .EU Web Awards

Websites that use a .EU domain name are eligible to participate in the yearly .EU Web Awards. This competition was launched in 2014 and was specifically designed to help website developers to improve their website’s visibility globally. Participants who created websites with .EU domain can take advantage of it to build their reputation and visibility.

  1. .EU domain is EMAS (Eco-Management and Audit Scheme) certified

The EMAS program is an initiative by the European Union to promote environmental consciousness among companies and organisations. It is a premium management tool to help these entities to evaluate, report and improve their environmental footprint. The registry behind .EU is EMAS certified since 2012, which showcases that .EU is credible, transparent and reputed.

Check out our .EU Promotion!

 

Renowned global brands using .EU

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Daikin, Omron, Konica Minolta, Adidas, Chanel, Audi

 

WebNIC offers .EU domain registration service

WebNIC is proud to be an accredited registrar of .EU domain. You can leverage on us to provide .EU domain registration service. With more than 20 years of experience in the domain wholesale and reseller service, we ensure a high-quality registration service experience for our partners. Registering a .EU domain is now made easy with WebNIC. We hope this will help you to add value to your customers. Email us at [email protected] if you need more info on registering .EU.

About WebNIC

WebNIC is an accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected].

Join WebNIC Marketing Affiliate for Extra Income 27

Join WebNIC Marketing Affiliate for Extra Income

WebNIC Marketing Affiliate Program

It is an exciting month for us here at WebNIC, as we put in place a new program for you, our valuable partners! The program is named WebNIC Marketing Affiliate, and it is designed with you in mind to help you add another way of earning extra income. Through this program, we hope to help you accelerate the growth of your business, and also help you to maximize your business’s earning potential. The concept behind it is very simple and straightforward, and there is no difficult technical knowledge required. 

What is it about

What is it about?

WebNIC Marketing Affiliate is a brand new initiative by us to assist you in your business. We aim to help you increase your business income stream by monetizing your website, and to make the most out of your website.
Through this program, we encourage you to make good use of your website space and convert them into an income generating space. Therefore, we have prepared this program to assist you. When you enrol for a campaign, we prepare done-for-you promotion banners, which you can easily set them up on your website spaces that you see fit, and then earn income!

Join WebNIC Marketing Affiliate for Extra Income 28

Who can join WebNIC Marketing Affiliate?

The program is currently opened to all partners of WebNIC only. If you are an existing partner of WebNIC, you can click here to immediately sign up for a Marketing Affiliate account. All you need to do is provide us your info and your WebNIC Reseller ID during the sign up process and once we verify it, your account will be created immediately.

What if you are not an existing partner of WebNIC? Then, you will not have a WebNIC Reseller ID. Without this, you will not be able to complete the account sign up process for this program. However, do not worry because you are most welcomed to sign up as a WebNIC reseller by clicking here. Once you have signed up as a WebNIC reseller and activated your reseller account, you may proceed to create a WebNIC Marketing Affiliate account.

The good news is, we do have plans in place to open WebNIC Marketing Affiliate to all website owners in the future. Do stay tuned for news from us!

Why join WebNIC Marketing Affiliate

Why join WebNIC Marketing Affiliate?

The answer is simple, if you are up to the idea of exploring a new potential source of income for your business, then you must join WebNIC Marketing Affiliate. With this new program in place, you not only earn profit from your domain sales, you can also potentially win our campaigns’ incentive rewards, if you successfully complete the campaigns’ objectives.
If you need more reasons to join, here are a few more of them:

Payout in cash

1. Did we mention that our program offers you the option to choose the campaign incentive payout in cash?

Yes, you saw it right! Our campaign’s incentive payout can be paid to you through PayPal in the form of cash. When you successfully completed any of the campaigns in the program and achieved the objectives, we allow you to choose the incentive payout in the forms of WebNIC reseller credit or cash payment via PayPal. We believe receiving cash is an attractive option, and it is one of the reasons why you should join the program. 

Quick process time

2. We also promise a quick process time for all the campaigns and incentive payouts.

We are committed to providing you a pleasant experience while using our WebNIC Marketing Affiliate system. No one likes to wait, certainly not when it comes to receiving cash. Therefore, we strive to process all campaigns and incentive payouts in a quick and efficient way, so that you can start earning as quickly as possible.

Flexibility

3. We think you will enjoy the flexibility of using our system as well as the many campaigns to choose on it.

We design the program to be as simple as possible to provide you with a high level of flexibility in using it. We also do not impose any limits or restrictions on you in joining the program and using our system. In addition, we prepare many campaigns for you to choose and you can join any number of campaigns, as long as you are eligible.

Easy and convenience

4. We love easy and convenience, and we make sure our program is the same for you to advertise, too.

With just a few clicks, you can get started! Signing up is easy, an easy-to-use campaign dashboard is ready for you, and you can just grab our done-for-you banners and tracking links to use immediately. We prepare everything and all you need to do is put them into your website, social media, email newsletters, videos or blog posts, anywhere you see fit! 

Join WebNIC Marketing Affiliate for Extra Income 29

5. We prepare done-for-you banners to wow your website visitors!

Our campaigns come with many promotional banners and images for you to use for advertising on your websites. The best thing? They are all done-for-you, in all the most popular banner sizes! In addition, we also provide you with the working files, because we understand that sometimes you need to do some customisation. Just download and use them how you see fit.

Join WebNIC Marketing Affiliate now!

Join WebNIC Marketing Affiliate now!

Existing WebNIC reseller? Sign up for a marketing affiliate account here!
Not a WebNIC reseller? Sign up as a reseller here!

Conclusion

We are excited to bring this program to all of you, our valued partners! We want to help you to earn extra income, on top on the domain sales profits you are already earning! Let your website work harder to earn you more income by joining WebNIC Marketing Affiliate. Convert your website space into money and unlock more profits for your business. Your website’s space is more than just a space. If you wish to learn more about this all-new program, click here to learn more!
Do you need more help? Contact us at [email protected]!

About WebNIC

WebNIC is an accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected]!

A brandable or a descriptive domain? Which is better? 30

A brandable or a descriptive domain? Which is better?

Brandable domain vs descriptive domain and what are they?

There has been always a great debate over a brandable domain vs a descriptive domain, and which type is the best for a business. This is expected because when one registers a domain name, securing the ideal domain name has always been a challenge. Each type of domain has its merits and there is no right answer to it. It is because a domain name is more than just a string of words. Rather, it is a business’s digital identity and address in the vast Internet landscape.

A brandable or a descriptive domain? Which is better? 31

A domain is more than just a string of words. It is a business’s online identity!

Gone are the days when people discover your business through word-of-mouth. In fact, people now discover new businesses by searching online, and the domain name plays a huge role in this. It is a crucial part for how people identify a business online.

A brandable or a descriptive domain? Which is better? 32

Business discovery has moved from word-of-mouth to searching online.

There are two types of domain name, namely a descriptive one and a brandable one.

A brandable or a descriptive domain? Which is better? 33

Some examples of a descriptive domain name.

Descriptive domain name

A descriptive domain name informs the audience clearly and specifically on what a business does, the services it offers or the type of contents on its website.

Example: tennis.com, digitalmarketer.com, wine.com, runningshoes.com, etc.

A brandable or a descriptive domain? Which is better? 34

Some of the most famous brandable domains.

Brandable domain name

On the other hand, a brandable domain name does not include any description or keywords to inform the audience exactly what it is about. It is more of a made-up word, a wordplay, or a re-creation of existing words, making it creative and unique, and hence its potential for branding. This type of domain is usually aimed to evoke certain emotions or feelings from the audience on the get-go.

Example: spotify.com, zapier.com, lego.com, airbnb.com, etc.

A brandable or a descriptive domain? Which is better? 35

Take a look at all the pros and cons of both types of domain name.

The advantages of using a descriptive domain name

One of the advantages of a descriptive domain name is that it is straightforward and direct. This type of domain is usually pretty much self-explanatory, in which the audience can immediately grasp the idea of what the website is going to be about. Website owners need not spend extra time and effort to educate their audience about what their websites are about.

Another advantage of a descriptive domain name is it usually contains keywords. It is keyword-friendly and most people search these keywords to find what they need. Websites using descriptive domain name might enjoy a slight advantage in the search engine ranking results. However, effort is still required on the website owner’s end to improve SEO.

Last but not least, a descriptive domain name is easy to remember for users. It tends to use words that users already know and can easily recall. Users find it easy to comprehend and a lot easier to find you. The domain name could be directly the solution the audience is looking for.

The disadvantages of a descriptive domain name

A descriptive domain name also comes with its disadvantages. One of them is that it is less effective in creating an emotional impact for the audience. Although it is powerful in telling the audience what a company does, but it lacks in building the personality of a brand. It is difficult to build an identity around it, as it does not really tell people anything. Most of the time, it is boring and does not stand out. For example, you are more likely to remember Adidas, rather than athleticshoes.com.

Another disadvantage is that a descriptive domain name might become a limitation for a business in expanding their product range or services. What a business does or sell now does not mean it will be the same five years down the road. Businesses change over time, and a descriptive name that is too descriptive does not help at all. Imagine if Amazon started with booksforsale.com.

In addition, a descriptive domain name does not stand out. The terms and phrases used in it have probably been used by countless other businesses. A business will not be able to differentiate itself if there are many others using the same general terms. For example, there may be many other John’s Bakeries operating at the same time in a country. The audience will find it much more difficult to identify a certain John’s Bakeries, and they might end up in another wrong John’s Bakeries.

Last but not least, a descriptive domain name is harder to trademark, as the words in it are generic and used by many people on a daily basis. These words are not allowed to be trademarked, leaving the identity of a business that is using them vulnerable. Any businesses or anyone can just easily swoop in and take over the identity. Without a trademark, malicious players can also easily impersonate websites that use a descriptive domain name to do harm.

We have talked a lot about a descriptive domain name, now let’s talk about a brandable domain name.

The advantages of using a brandable domain name

One of the advantages of a brandable domain name is that it is unique and memorable, which helps a business to stand out more and set itself apart from the crowd. As mentioned above, it is creative and unique, with potential for branding, because the registrants can use made-up word, clever wordplay, or recreate existing words. The audience tends to remember creative words like these, rather than generic terms and words. For example, people are more likely to recognise Lego, rather than toybricks.com.

Another advantage of a brandable domain name is that it is more powerful in evoking certain emotions in people. It is far more suitable for businesses to build their identity around it, compared to generic terms and phrases in a descriptive domain name. Businesses nowadays are building a relationship with their customers, rather than just describing what they do or what they sell. This is no surprise as it is a new trend now, where a study by Accenture shows that 66% of consumers are attracted to buy from brands that align with their values. Therefore, a brandable domain name is beneficial for companies to share their personality and values to resonate with customers.

In addition, a brandable domain name allows sufficient flexibility for business change. Most businesses do not stay the same forever, and in time they will expand to offer more products or services. In such a situation, a brandable domain name is able to remain relevant and accommodate the changes. For example, John’s Bakeries is only limited to breads, but John’s Delicacy is flexible enough for any food that John is interested in selling as time passes by.

Last but not least, a brandable domain name is much easier to trademark. It is unique and not too generic for trademark registration. A business can protect itself through trademark protection, and reduces the possibility of other parties stealing or impersonating it. No one else gets to use the unique brandable domain of a business. For example, Apple has registered trademarks for the term “apple” for the products it sells, rather than for terms like “computer”, “watch” etc, which impossible to get trademark rights, due to them being too generic.

The disadvantage of a brandable domain name

One of the disadvantages of a brandable domain name is that it requires time and effort to build up the brand. When a business has just started, the audience does not know the brand and cannot relate with it. It needs to invest time and money to raise awareness, such as search engine optimization, online marketing, content marketing, any form of advertising or even public relations. All these require investment to build the identity of the brand.

A brandable or a descriptive domain? Which is better? 36

Which type of domain name should a business go for?

How to choose between a descriptive and a brandable domain name?

There is no one true answer when it comes to choosing between these two types of domain name. What businesses need to consider are their marketing strategy, target audience and their projected growth direction. Here are some of the questions we think business owners can ask themselves when deciding between the two types of domain name.

1. What kind of title makes the most sense if end users are looking for businesses of this nature?

2. Will the domain name still be relevant down the road in the long term?

3. Is the domain name the main branding tool?

4. Which is more critical for the business? Customers, marketing strategies, search engine results, brand awareness?

5. What type of domain name are the competitors using? What are their strategies in growing their business?

One interesting point Seth Newman (CEO of BIGNAME Commerce) mentioned is that he thinks descriptive domain name is only good when people do not shop by brand. His company owns envelopes.com, bags.com and folders.com. For items which brands matter for the people, it is a whole other story.

Our view on descriptive vs brandable

For us, we recommend that if a business needs to be clear and precise on what it does, as well as simple, straightforward and easy to find, go for a descriptive domain name. If a business wishes to build a unique identity and relate to certain values and personality, then a brandable domain name is the better choice.

What about a combination of the two?

It is sometimes also possible to achieve a balance between the two. Businesses can use a combination of a descriptive term and a unique brand term, and enjoy the best of both worlds. Some great examples include Microsoft, Walmart, The Home Depot, IBM, Mastercard, Vodafone, Dell Technologies etc.

Conclusion

The debate for a descriptive vs a brandable domain name will continue on, and there is no one-size-fits-all to it, as both types have their merits. In the end, it all depends on how a business plans to grow itself, its future plans and the marketing strategies it adopts. Any domain for brands that can conjure a strong image in the mind of the audience or is memorable, will always be a good domain.

Sign up as a reseller of WebNIC and sell a wide range of domain names, regardless of whether they are descriptive or brandable. We carry more than 600 domain extensions, and your customers will be spoilt for choice to register their desired domain name. Contact us to sign up!

About WebNIC

WebNIC is an accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected].

.HK - A Domain to Unlock Lucrative Asia Business Opportunities 37

.HK – A Domain to Unlock Lucrative Asia Business Opportunities

What is a .HK domain?

.HK domain is the country code top-level domain (ccTLD) of Hong Kong, also known as the “the Pearl of the Orient”. Hong Kong is a bustling financial hub, a metropolis home to more than 7 million people. It holds a special place among the global business community, due to its ease of doing business and business-friendly regulation. It currently ranks as the third best place to do business in the world, according to data by The World Bank.

Here are some fun facts about Hong Kong:

1. Hong Kong is known for its large number of towering skyscrapers, with over 8000 skyscrapers reaching to the sky.

.HK - A Domain to Unlock Lucrative Asia Business Opportunities 38

2. Hong Kong means “fragrant harbour” in Chinese. Its name is believed to be originated from the past when it was a major trading post for fragrant incense, particularly agarwood.

.HK - A Domain to Unlock Lucrative Asia Business Opportunities 39

3. Hong Kong Island is always in the spotlight, but Hong Kong actually consists of 263 islands.

.HK - A Domain to Unlock Lucrative Asia Business Opportunities 40

4. Dim sum originated here in southern China and it translates to “touch the heart” in English. It was originally intended as a light snack for travelling merchants and has now become a local delicacy.

.HK - A Domain to Unlock Lucrative Asia Business Opportunities 41

5. Cathay Pacific is Hong Kong’s home airline and it was often crowned “World’s Best Airline”.

.HK - A Domain to Unlock Lucrative Asia Business Opportunities 42

6. Hong Kongers are well-known to possess an entrepreneurial spirit and the desire to earn a fortune. Many successful billionaires from Hong Kong has a personal net worth of US$1 billion or over.

.HK - A Domain to Unlock Lucrative Asia Business Opportunities 43

Who can use .HK?

.HK is open for registration for any local or overseas company, organisation or Hong Konger. Any companies or individuals who are interested to explore and unlock business opportunities in Hong Kong or Asia are all potential customers. This is because .HK is trusted internationally by many people and the global business community, especially those from Hong Kong and the Asia region.

In fact, it helps businesses to establish a strong online foundation in Hong Kong to start their business journey in tapping the potential of both the Hong Kong market and the Asia market. It is a powerful way to showcase a company’s digital assets that highlight a company’s unique “Hong Kong Brand”. A strong Hong Kong presence starts with .HK, which will feature a company’s dedication and commitment to provide quality and trusted products/services.

Why register a .HK domain name?

1) .HK is one of the top ten Asia ccTLDs! It is a well-known and trusted domain internationally, which has a reputation for high credibility and instils confidence in users around the world. People trust and feel safe when doing business with .HK websites.

2) .HK is short, memorable and professional. It is great for your branding efforts in Hong Kong, as choosing .HK over .COM leaves a stronger impression for online users, especially for local Hong Kongers.

3) Boost local Hong Kong SEO performance. Ranking higher in local search results is great for connecting with the local Hong Kongers, increasing the success rate of doing business with them.

4) Hong Kong is home to many high-quality potential customers. Your potential customers will be more qualified and you can enjoy higher business success.

5) Unlock Asia business opportunities. .HK is not only trusted by Hong Kongers, but it is also trusted by many people from the Asia region. Register .HK to unlock the market potential of the Asia region, a powerful force shaping the world’s future economy.

6) Protect your customers’ brand. Help them register their .HK branding to prevent cybersquatters from stealing their brand identity. Never give them an opportunity to demand a payment from your customers to retrieve their brand identity.

Renowned global brands using .HK

1) Lululemon Athletica – https://www.lululemon.com.hk

2) Axa – https://www.axa.com.hk

3) Public Bank – https://www.publicbank.com.hk

4) AIA – https://www.aia.com.hk

5) Shell – https://www.shell.com.hk

6) IKEA – https://www.ikea.com.hk

Register .HK domain with WebNIC

WebNIC is an accredited registrar of .HK and we offer different .HK domain names registration service for different needs:

.HK

.COM.HK

.NET.HK

.ORG.HK

.IDV.HK

.HK: Suitable for any local or overseas company, organisation or Hong Konger.

.COM.HK: Suitable for registered commercial entities with business registration certificates or equivalents.

.NET.HK: Suitable for network infrastructure and service providers, with a PNETS license issued by the Office of the Communications Authority (OFCA) of the Government of HKSAR.

.ORG.HK: For non-profit making organisations with documentary proof of “Not-for-profit” nature or equivalent.

.IDV.HK: For any individual Hong Kong people (aged 11 or above).

To learn more about the difference between these available .HK domains from WebNIC, kindly visit our FAQ section for .HK here!

WebNIC has been in the domain name industry for more than 20 years and we possess an extensive experience. We always strive to provide the best service experience to our resellers to help them succeed in their domain business. We assure you that you can enjoy a smooth .HK registration process. Not a reseller yet? Join us and become a domain reseller!

Contact us at [email protected] if you need more info on registering .HK or signing up as a reseller.

About WebNIC

WebNIC is an accredited registrar for ICANN, and various countries including Asia, Europe, America, Australasia, and Africa. With offices in Singapore, Kuala Lumpur, Beijing, Taipei and Jakarta, we serve 5,000+ active resellers over 70 countries. To join us and become a reseller, live chat with us or email us at [email protected].

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