What is Premium DNS and Why Should You Consider Investing in It


In the world of online business, having a strong online presence is essential for success. Website is often the first point of contact between the business and potential customers, so it’s important to make sure that company website is fast, reliable, and secure. One important factor in ensuring a high-performing website is the DNS, or domain name system. While most businesses opt for a standard DNS service, upgrading to a premium DNS service can offer a range of benefits. In this blog post, we’ll explore why investing in premium DNS could be a beneficial move for your business. 

What is Premium DNS and Why Should You Consider Investing in It 1

What is DNS?

Before we dive into the benefits of premium DNS, let’s first take a closer look at what DNS is and how it works. DNS is essentially the phonebook of the internet, translating domain names (like www.example.com) into IP addresses (eg. that computers can understand. When a user types a domain name into browser, the computer sends a request to a DNS server to look up the IP address associated with that domain name. Once it receives the IP address, it will connect to the server hosting the website and display the site in browser. 

What is Premium DNS and why invest in it?

So, what exactly is premium DNS? In short, it’s a higher level of service offered by some DNS providers. While standard DNS services typically offer basic functionality, premium DNS offers a range of additional features and benefits. Let’s take a closer look. 

Improved Performance and Speed 

If you’ve ever experienced an excruciatingly slow website loading time, you know how frustrating it can be for your customers. Premium DNS is powered by servers that are more reliable and faster than regular DNS, meaning the website will load quicker. Premium DNS also offers caching to reduce page loading times, provide a better experience for your customers. This feature is especially useful if the business has a high-traffic website, as it will help manage the traffic load. With faster loading times, customers won’t have to wait to get the content they’re looking for and they’ll be less likely to click away from the website. 

Improved Reliability 

If the business is running an online store which relies on being accessible to customers at all times, with the advanced security features provided by Premium DNS, the domain name will always be safe and secure. Furthermore, the added speed and uptime provided by the service helps ensure that customers can access the website quickly and without any issues.   The increased reliability offered by Premium DNS makes it an attractive option for businesses that depend on their website to stay afloat. With Premium DNS, businesses can be sure that their domain name will remain secure and accessible at all times. This ensures that customers can access the website quickly and easily, resulting in increased customer satisfaction and loyalty. 

Better Security 

Premium DNS hosting is designed to give businesses the peace of mind that their websites and applications will remain secure at all times. It provides advanced protection against malicious attacks, such as DDoS and malware, as well as a higher level of data encryption. Businesses can rest assured that their sensitive information is being kept safe from unauthorized access, protect themselves from costly data breaches and keep their customers’ personal information safe and secure.   

Dedicated Support 

With premium DNS, you gain access to enhanced support services such as 24/7 live chat, phone support, and ticketing systems. Having this additional level of support available can make a world of difference when dealing with unexpected issues or if you simply need assistance troubleshooting something. On top of that, premium DNS services often provide proactive monitoring to help ensure the business website remains up and running with minimal disruption. Ultimately, this extra layer of support help businesses manages their website with peace of mind knowing that any issues that come up can be quickly resolved. 

What is Premium DNS and Why Should You Consider Investing in It 2

Introducing WebNIC's Premium DNS Service

As a business, it‘s recommended to have a reliable and secure DNS services to ensure that the website is always accessible and the email services are always up and running. WebNIC is now offering premium DNS service that offers a range of benefits to meet the needs of businesses that require the advance level of DNS performance and security. 

  • Pre-configure the DNS zone before transferring domains to WebNIC. The DNS settings are in place before using the domain, which can save time and reduce the risk of errors. 
  • Automated SSL domain control validation (DCV). SSL certificate can be automatically verified using DNS TXT records, rather than requiring manual intervention. 
  • Automated Microsoft 365 domain verification & DNS template. Quickly set up and manage M365 services, without needing to be a DNS expert. 
  • White label configuration that allows you to use your own NS for your customers. 

There is no doubt that premium DNS offer faster query response times, higher security, and better reliability, but how important it is for the business depends on what the needs are. If the company is operating a website that experience high traffic volumes, such as e-commerce websites, media websites, news portals, premium DNS services should be considered. If the DNS is slow or unreliable, it can lead to slow loading times or even downtime for the website. This can have a negative impact on user experience and ultimately result in lost business.