Numeric Domain Names: Advantages, Disadvantages and Impact on SEO


A domain name is an essential component of any website, as it serves as the online address or URL that users type in to access the site. With so many websites already in existence, it can be challenging to come up with a unique and memorable domain name. One option is to use a numeric domain name, which consists solely of numbers and does not include any letters.


What is Numeric Domain Names?

A numeric domain name is a type of domain name that consists solely of numbers. These domain names are often short and simple, making them easy to remember and type. Numeric domain names can be used for a variety of purposes, from creating a unique and memorable brand identity to identifying technical services like IP addresses or web hosting. 

The example of Numeric Domain Names was such as;; and so on. When choosing a domain name, it’s important to consider the target audience and the purpose of the website in order to choose the most appropriate domain name for the situation.

Advantages of Numeric Domain Names

  1. Shortness and Simplicity: With fewer characters to remember, numeric domain names are easier for users to type into their browsers and find through word of mouth.
  2. Unique and Memorable: Numeric domain names can make a memorable impression and set your brand apart from the crowd. For example, a company might choose a domain name such as to create a memorable brand that people will easily associate with their business.
  3. Technical Purposes: Numeric domain names can be used for specific technical purposes, such as IP addresses, or to identify specific services, namely web hosting services, email servers, or DNS servers.

Disadvantages of Numeric Domain Names

  1. Memorability: While numeric domain names can be short and easy to remember, they may not be as memorable as domain names that include letters. This could make it more difficult for users to find the website through word of mouth or by typing the domain name directly into their browser.
  2. Credibility: Some users may view numeric domain names as less credible or trustworthy than domain names that include letters. This could lead to lower click-through rates and reduced engagement with the website, which could in turn impact its SEO.
  3. Keyword Relevance: If a numeric domain name is not relevant to the content of the website, it may not provide any SEO benefits. On the other hand, if a domain name includes relevant keywords, it could help the website rank higher for those keywords.

Impact of Numeric Domain Names on SEO

While having a numeric domain name is unlikely to have a significant impact on search engine optimization (SEO), it is still one of many factors that should be considered when choosing a domain name for a website. Other factors, such as the quality and relevance of the content on the website, the structure of the website, and the number of high-quality links pointing to the website, are more likely to have a significant impact on a website’s SEO.

3 Tips on Maximizing Your SEO with Numeric Domain Names

Despite the disadvantages, a numeric domain name can still have a positive impact on your SEO. Here are a few tips to help you make the most of your numeric domain name:

  1. Focus on Quality Content: The most important factor for SEO is the quality and relevance of your website’s content. Make sure that your website is full of engaging and informative content that will attract users and improve your search engine rankings.
  2. Use Relevant Keywords: If possible, try to incorporate relevant keywords into your numeric domain name. This will help your website rank higher for those keywords and improve your SEO.
  3. Utilize H1, H2, and H3 Headings: Proper use of headings, such as H1, H2, and H3 tags, can help improve the structure and organization of your website’s content, making it easier for search engines to understand the relevancy of your content.

Why Do some Chinese web addresses’ domain names contain a string number?

Some Chinese website addresses consist of a string of numbers is due to partially to the fact that some number puns work well in Mandarin Chinese. For instance, “520” phonetically sounds like “I Love You” or “Wo Ai Ni” and the number “168” sounds like “Prosperous All the Way” in Cantonese; that’s why Chinese love the number 8 because 8 is a lucky number that sounds similar to the word which means “prosper” or “wealth”.

In addition, it can be challenging for the non-Chinese speaker to remember or how to type a website URL in Chinese Characters or in pinyin, the Romanized form of Chinese Character. For instance, “” (just an example) may sound so alien and hard to remember even to the Native Chinese speakers. 


It’s worth to note that a Pinyin domain name may not always be an exact match to the original Chinese characters. This is because different characters can have the same or multiple Pinyin representations. Hence, it’s crucial to carefully consider which Pinyin representation to use when creating a domain name. Overall, using a Pinyin domain name might be a strategy for creating a unique domain name for a Chinese website, but it’s important to approach the process thoughtfully and strategically.

In short, the use of numbers in Chinese domain names is a common practice for a few reasons:

  1. Pronunciation: Some numbers sound similar to Chinese words, so using them in domain names can help make the website’s name easier to remember and pronounce.
  2. Shortness: Numbers are often shorter than Pinyin (Romanized Chinese), which makes it easier to create domain names that are short and memorable.

3. Cultural significance: In Chinese culture, certain numbers are considered lucky or have other cultural significance, so including these numbers in domain names can be seen as a way to bring good luck or positive associations to a website.

4. Availability: With so many websites and domain names already taken, using numbers in domain names can be a way to create unique and available names that are not already in use.

It’s worth noting that the use of numbers in domain names is not limited to Chinese websites, and it can be found in many other cultures as well.

Numeric domain names conclusion

Numeric domain names can be a good option for those looking for a unique, memorable, and simple domain name. However, it is important to consider the potential drawbacks, such as lower memorability and credibility, when deciding whether to use a numeric domain name. Ultimately, the most important factor in determining the success of a website is the quality and relevance of its content, so it is advisable to focus on that first and foremost.

Numeric Domain Names: Advantages, Disadvantages and Impact on SEO 1

Author: Chan Kang

Numeric Domain Names: Advantages, Disadvantages and Impact on SEO 2

Designer: Jackson