The Online Business Trend and 3 Tips for Choosing Domains

The Online Business Trend and 3 Tips for Choosing Domains 1

In this modern era, online business has become a trend around the globe as technology keeps improving day by day. Technology has made it possible to sell anywhere, anytime! The number of people who purchase online is increasing fast every day. This trend provides a great opportunity for many entrepreneurs to start their businesses with a low cost because they can run their businesses online without owning a physical shop. Starting an online business is now easy with the help of technology.

As more people spend their time online now, this has resulted in an increasing number of customers who prefer to purchase online rather than offline. This is due to the fact that online shopping is much more convenient and time saving, which is why companies have to start building their presence online. To start an online business and build a presence online successfully, companies need an attractive and user-friendly website for customers. No website can operate without a domain. So, if your business goal is to sell products online successfully, it is important to select a suitable domain for your business. It is a very important factor, as your domain name is the core component of your online presence! A successful domain will lead customers to your business effectively and showcase your brand power online. So, the golden question is, how should you select a suitable domain for your business? Here are some tips for you to ensure that your domain reaches customer easily and effectively.

1) Create an Easy to Remember Website Domain Name for your website
The best domain names are always short and simple, and will always be easier to remember for your customers, compared to long domain names. The shorter the domain is, the smaller the chance of error when typing in the domain name. It is even better if you can come up with good domain names that leave a big impression in the mind of an internet user! Up to the end of the year 2018, there are more than 150 million domain names registered with the “.com” extension. So, chances are that your desired domain names are registered and taken! If that is the case, you may consider using other extensions such as “”, “.my”, “.co” and others. The spelling and pronunciation of your domain name is also very important because complicated or tricky spelling, pronunciation may confuse customers who are searching for your company website. Make sure to use names that have easy spelling and pronunciation!

2) Selecting the Right Extension is Also Crucial for a Successful Domain Name
There are approximately 1500 domain names extensions (TLDs) as of December 2018. The most popular domain name extensions include “.com”, “.net”, “.org”, “.co” and so on. Most of the short and simple domain names have been registered with “.com” extension. It will be much more difficult if you want to register your business website with short and simple “.com” domain names. However, fear not, as more and more new gTLDs (generic Top-Level Domains) have become available in these recent years such as “.house”, “.car”, “.app”, “.photography” and others. The tip is to select an extension which is the most related to your business as it is effective for customers to remember. For example, Ekia who is running a business with cars may register her domain name as, and customers can immediately understand what business she is conducting easily with just a quick glance.

3) A Great Domain Name Always Contains Keywords of the Company Business
Keywords will increase the chance of customers reaching your website higher when they enter the keywords into search engines. It also tells customers about what your website and your business is about. Selecting suitable keywords and publishing quality contents may help to increase your customer’s shopping experience. Keywords with higher rank in search engines allow your website to reach more customer online effectively. In order to create an effective domain with your target keywords, you must be creative in choosing and combining your keywords to ensure your domain name stand out from others.

So, what do you think of these tips? We hope it helps smoothen your process of domain name search for your business website. Make sure to choose your domain name wisely, as it goes a long way and leaves a significant impact on your business website. Think carefully and use these 3 tips!